Doctors? No thanks. Lawyers? Forget it. It appears that the future holds a slew of flawlessly tailored Instagrams and genuinely amusing TikTok skits! According to Morning Consult’s recent study, 57 percents of the generation Z , defined as those born between 1997 and 2012, want to earn a living as influencers. That is correct, more than half. However, before you resign from med school, let’s discuss the implications of Gen Zers full-time influencer aspirations and examine whether an influencer’s life is as fabulous as it appears.
So, why is Gen Z so attracted to influencer life? The appeal to get rich of it is layered. First, it is the possibility of financial independence. At $16.4 billion, the influencer marketing industry is on a roll! Just think about becoming your boss, putting your schedule together and whizzing the globe while working with dope brands. And no-one enjoys the tedious 9-to-5 slog, do they?
Moreover, influencing sounds like a dream. One simply needs to make fun, entertaining content: keep up with fashion, succeed in video games, and then go on an adventure in an exciting place. Indeed, it’s like someone is paying you to get famous with the thing you enjoy most.
Influencers are now prominent players not only online. They gather people with common interests, advertise brands among millions of subscribers, and even create trends. For instance, how many of you know that at this point, about 300,000 youngsters have gained prominence and became full-time content generators?
This is just the beginning and influencer marketing is sure to keep growing. Brands are investing more and more in influencer ship, and some even claim that influencers would be the new A-list celebrities. Think about getting fashion advice from TikTok rather than the magazine cover.
More than half of Gen Zers want to be full-time influencers according to a new study PIC.TWITTER.COM/NCGP77K4AU
— Daily Loud (@DailyLoud) APRIL 26, 2024
Naturally, influencing is not just about sunshine and a lifetime of sponsored vacations. It’s a rough job with income instability, wage differences based on unfair criteria such as gender and race, and mental health issues that stem from the need to constantly prove their worth.
As a matter of fact, influencing can be a legitimate profession, but not a guaranteed ticket to stardom and wealth. The younger generation must be aware of the struggle behind the shining light. Is influencer culture here to stay, or is it a phase? No one knows. But one factor is certain: this new era of online celebrities and Gen Zers full-time influencer aspirations will transform how we communicate and engage with the world.
