The firecracker rapper and reality TV star we all love knows how to stay out of the headlines. If I wasn’t reaping the chart-topping success she’s achieved with her new reggae single “Pilates,” which peaked at number 1 on iTunes.
Now she made another headline return taking over the country with her new merch line. Except, this time, the line features none other than… her mugshot.
That’s right! Sukihana’s latest drop includes T-shirts enomous with her mugshot and cheekily slogans such as ” BAD Kitty“, “Good Cat Gone BAD”.
So, is that a genius marketing move or a risky gamble? It depends on whom you ask. For some fans, it is a unique way to make the best out of a bad situation, essentially turning lemons into lemonade – or, rather, mugshots into money. Here it is important to remember that Sukihana is an experienced businesswoman, and her net worth is approximately $1 mln at present. She has built her career on both music and ephemeral stints in various reality TV shows, such as Love & Hip Hop: Miami, which means she could view this scandal as a good opportunity to promote her career.
Others, however, find this practice to be the equivalent of profiting off the negativity, the means by which a serious matter that is not named here, in Sukihana’s case is easily turned into nothingness.
The real question is, will these metaphorical shelves experience a mug shot tee purge? Some celebrities, such as the rapper Xzibit, have thrived off of selling merchandise featuring their own book photo after arrests, but Sukihana has yet to prove the demand for the product.
What do you think? Is this a marketing masterstroke or a misstep? Sound off in the comments and let’s discuss!
