Migos’ Quavo enters on the world of Sports fashion for his latest business move. Having achieved chart success, writing hits for music’s biggest names, and becoming a well-known figure in pop culture, the accomplished businessman now reveals his partnership with the new apparel brand, LEGENDS. The “Bad and Boujee” artist is teaming up with prominent investors like Steve Nash, Baker Mayfield, Matt Barnes, Willie McGinest, and several young NFL stars for the company. To celebrate, Quavo sent exclusive Quavo x LEGENDS gear to friends like Pharell, Justin Bieber, Post Malone, Offset, Takeoff, Odell Beckham Jr., DeAndre Hopkins, Von Miller, Baker Mayfield, Lebron James, Kevin Durant, Matt Barnes, and Trae Young, hinting at future collaborations with LEGENDS.
Quavo, who is a member of music trio Migos and has released solo material and collaborative works with some of the biggest names in music, has partnered with LEGENDS prior to joining as an investor, including teaming up for his annual birthday event “Huncho Day.”
“I’m thrilled to join the Legends family,” said Quavo. “Legends is all about being the best, never backing down, and reaching the top. Their performance gear perfectly matches the style and lifestyle of today’s athletes. Together, we’ll take it even further.”
LEGENDS Founder and CEO Scott Hochstadt has worked as a grassroots brand builder for more than 20 years, consulting for some of the biggest brands in athletic apparel, and built the largest grassroots lacrosse brands in the US. Since launching Legends in 2018, he has partnered with brands and celebrities such as The Brooklyn Nets, The New England Patriots, the NBPA, Mamba Sports Academy and 2019 Golden Foot Award winner Luka Modric. “Quavo is an ideal match for the LEGENDS brand with his experience in sports, entertainment, and being a fashion and pop culture trendsetter,” said Hochstadt. “We’ve had a fantastic relationship with Quavo for nearly two years, and now we’re thrilled to officially welcome him to the LEGENDS investor family.”
LEGENDS is a sportswear brand based in Los Angeles, California blending streetwear style with high performance apparel. With a focus on catering to the modern athlete seeking all-day comfort and style from their performance gear, Legends is emerging as a disruptor in the direct-to-consumer athleisure space.