Super Bowl commercials have become iconic art forms that fans look forward to all year. Rap artists often take center stage in these memorable ads. Talented rappers continue to entertain viewers during the biggest game of the year. but also used their star power to endorse various products. Let’s dive into the themes and products these 18 rap artists promoted during the big game.
1. Kanye West
The influential rapper, producer, and fashion designer made a bold statement with his Super Bowl commercial. Known for his avant-garde style, West’s ad featured him in a world of fast food cravings. The theme revolved around a highly sought-after franchise. The commercial showcased Ye’s attention-grabbing presence, along with the irresistibility of the food. The commercial succeeded in captivating rap fans and food critics worldwide.
2. Missy Elliot
The trailblazing female rapper and producer brought her unique style and energy to her Super Bowl ad. Her Pepsi Collaboration was a high-octane affair. It infused her hip-hop sensibilities into the campaign for a clever twist. The commercial celebrated self-expression, individuality, and of course, the joy of drinking Pepsi.
3. Diddy
The multi-talented artist, entrepreneur, cultural icon, businessman, the list goes on. Sean Diddy Combs graced the Super Bowl commercial break with his charismatic presence. In his ad, Diddy promoted his vodka brand, Cîroc, urging viewers to “keep it Cîroc.” The commercial exuded elegance, sophistication, and a sense of celebration. It aligned perfectly with Diddy’s larger-than-life persona and brand image.
4. T-Pain
The Grammy-winning Tallahassee artist is known for popularizing auto-tunes in modern music. Teddy Pain showcased his vocal technology in a Super Bowl commercial for an adult beverage. The ad emphasized the transformative power of his innovative voice-altering software. Through clever visuals and catchy tunes, T-Pain’s commercial demonstrated how anyone could become a musical sensation with the help of his cutting-edge technology
5. Big Sean
The Detroit-born lyricist used the Super Bowl to promote an established mortgage company. In his commercial, Big Sean embodied the brand’s ethos. He showcases a fusion of streetwear and high fashion. The ad exuded style, confidence, and a sense of urban sophistication. It resonated with fashion-forward audiences everywhere.
6. Cardi B
The stripper-turned-rapper/social media sensation made quite a stir in her commercial. Partnering with Pepsi, Cardi B brought her vibrant personality and dynamic stage presence. The commercial encouraged individuality, self-expression, and the unapologetic pursuit of one’s dreams. It paired so well with Cardi B’s journey from reality TV star to chart-topping rapper.
7. Jack Harlow
The rising white boy in the rap scene, Harlow, seized the opportunity to shine in a Super Bowl commercial. His ad was a vibrant and energetic affair. It featured his infectious tunes and endorsed a beloved corn chip brand. The commercial encapsulated Harlow’s cool, suave persona. It resonated with a younger demographic. Many fans attract to his catchy hooks and charismatic stage presence.
8. Pitbull
The globally renowned party rapper graced the Super Bowl with his vibrant presence. In his ad, Pitbull brought the party vibes and the joy of life, aligning with his energetic, brand-like persona. His collaboration with a popular soft drink added a touch of tropical flair to the ad.
9. Jay-Z
The beyond-legendary music mogul made a powerful statement during the Super Bowl. He advertised his streaming service, Tidal. He, like always, emphasized the importance of ownership and control over one’s art. According to Jigga, Tidal commits to artists’ rights. Jay-Z declared himself the visionary leader in the music industry.
10. Eminem
The lyrical wordsmith and rap icon brought his wit and humor to the commercial. Starring in an ad for a soft drink brand, Eminem showcased his comedic side. His funnier side was a rare occurrence, leaving a sweet impression on the audience. The commercial combined Eminem’s undeniable presence with the brand’s playful and indulgent image. The end result was a memorable and entertaining spot.
11. Kendrick Lamar
The conscious G.O.A.T. used his Super Bowl time to inspire and empower viewers. He illustrated resilience, determination, and greatness while partnering with a credit card company. The ad featured Kendrick’s poetic lyrics, compelling visuals, and ability to connect with audiences on a deeper level
12. Pharrell Williams
The genius behind hit songs and fashion collaborations lent his artistic touch to his ad. Endorsing a luxury fragrance line, Williams’s ad was a burst of creativity and style. The commercial captured the essence of the fragrance’s sophistication and uniqueness. This reflected Pharrell’s own artistic sensibilities and musical innovation.
13. Wiz Khalifa
The chill rapper became a household name for his melodic hooks and cannabis advocacy. It was no surprise when he made his commercial appearance in a relaxed fashion. He features his iconic music while endorsing a popular household snack. Khalifa’s easygoing vibes can never go unnoticed. It matched the convenience and freedom that the service advertised.
14. Ice Cube
The West Coast rap titan turned actor, like Eminem, also showcased his funnier side in the ad. He helped promote a beverage brand and had viewers laughing while enjoying a refreshing drink. Cube’s magnetic screen presence created a memorable and enjoyable commercial experience.
15. Ludacris
The rather charismatic rapper turned actor-brought his high-energy presence to his commercial. Ludacris’s ad was a dynamic fusion of his music and the brand’s “irresistible” offerings. The themes included indulgence, fun, and the joy of snacking. The company knew they needed to pair with Luda’s larger-than-life personality.
16. Nicki Minaj
The Barbie-themed diva is a natural TV gal with her grandiose persona and fearless style. graced the Super Bowl commercial break. Her commercial promoted Dr. Dre’s speaker product, celebrating style, confidence, and unapologetic self-expression. The ad captured the essence of Minaj’s glamorous image. This resonated with fashion enthusiasts and those seeking to bump music.
17. Drake
The most award-winning rapper ever, Drizzy, is a must-pick for a Super Bowl commercial. He, of course, celebrated his success in his collaboration with an insurance company. Drake’s ad struck a chord with music lovers worldwide. Drake’s unquestionable stage presence helped emphasize the power of insurance.
18. Lil Wayne
The widely regarded greatest rapper of all time, Weezy closes this list with his legendary appearance. The long-tenured superstar brought his enigmatic persona and unique voice. Endorsing a brand involved with apartments, his ad had themes of energy, style, and a love for the game. Lil Wayne’s connection with sports culture further connected fans and athletes alike.
From Kanye West’s avant-garde aesthetic to Lil Wayne’s energetic endorsement, the big game ads have had it all! These 18 rap artists left their mark on Super Bowl commercials. Their appearances entertain millions while promoting various products. Whether it be sneakers, drinks, fragrances, fashion, or streaming platforms, these rappers deliver. The influence and versatility of rap artists in popular culture only grow as the years go on. Rappers master the ability to captivate audiences both on and off the stage. As hip hop continues to dominate the music industry, expect to see more memorable moments with rappers in Super Bowl commercials
