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    Inside the beautiful mind of April Walker

    Becoming iconic requires divine approval.

    ‘Ghetto until proven fashionable’ illuminates the unconventional and panoramic vision of April Walker. The human brain is life’s most advanced, researched, potent, and fascinating component. Brainwaves are electrical impulses that fire off in the brain.

    These impulses are identified as brainwaves. There are different types of brainwaves, each associated with varying states of consciousness. Theta brainwaves are essential for creating and storing memories, dreaming, and creativity.

    April Walker’s brainpower is unsurpassed in the world of design, fashion, and cultural empowerment. Natural-born visionaries experience a significant flashpoint in life, which creates a life-changing lifestyle shift. In 1984, April attended ‘Fresh Fest,’ and her creative flame was forever lit. Fresh Fest, established in 1984, was a highly successful Hip-Hop tour that featured a lineup of Run-DMC, Kurtis Blow, Newcleus, The Fat Boys, and Whodini. Representatives reported that the tour grossed over $3.5 million in sales for only 27 dates.

    Inspiration is an undeniable emotion that comes alive in unpredictable moments. April’s beautiful mind saw a different visual experience from other people in attendance. April’s eyes caught a clear and open lane of opportunity in the world of urban fashion. Without hesitation, April opened ‘Fashion In Effect’ from her home, and the dream converted into reality. April’s at-home business became an instant success, and within a year, she opened a brick-and-mortar shop on Greene Avenue in Brooklyn, New York.

    The popularity and sales demand of ‘Fashion In Effect’ gave birth to Walker Wear in the early 90s. Hip-Hop is the most influential music genre ever invented. Iconic entertainment public figures such as Tupac Shakur, Notorious B.I.G, Jay-Z, Wu-Tang, Hype Williams, Aaliyah, and more have adorned the brand of Walker Wear. April’s unrivaled design patterns, color schemes, and brand material represent black fashion’s extravagance and mass appeal.

    Walker Wear is the brainchild of April Walker and has converted into a multimillion-dollar global retail giant. April wears multiple hats of empowerment in 2023, which includes being an author, professor (TISCH/NYU adjunct professor), fashion designer, philanthropist, and cultural icon. April’s theta brainwaves are moving faster than ever in 2023. She’s opening doors of opportunity for black and brown people and planting legacy seeds that will bloom for generations to come.

    Walker Wear Joins Forces with Transformers

    Besides showcasing the brand’s deep roots in hip-hop and streetwear culture, Walker Wear’s inclusion in Transformers: Rise of the Beasts reflects the city’s vibrant history and influence.

    The Walker Wear team will host an exclusive viewing of the film in Brooklyn to mark this historic collaboration. Additionally, attendees will be able to engage in a post-screening discussion with April Walker herself to delve further into the intersection of fashion, hip-hop, and film.

    There is no denying that the impact of Transformers: Rise of the Beasts extends far beyond the silver screen. Blending the beloved franchise with the legacy of hip-hop culture and the significance of Brooklyn as a cultural landmark creates a film that speaks to multiple generations and illustrates the influence of hip-hop culture on a Brooklyn Backdrop that captures the essence of the city’s culture. This involvement of Walker Wear in the blockbuster movie further confirms the company’s position as a prominent player in the streetwear industry and a driving force behind the evolution of fashion in the modern era.

    For fans and enthusiasts alike, this collaboration illustrates the power of storytelling and how fashion transcends all boundaries. As viewers immerse themselves in the world of Transformers: Rise of the Beasts, they are also given the opportunity to explore Walker Wear’s rich heritage and timeless appeal by visiting www.walkerwear.com, the online store of Walker Wear. It is a special occasion in film and fashion history to mark 50 years of hip-hop, so join us in celebrating this landmark occasion.

    She has worked with many renowned clients and cultural icons throughout her career as an industry pioneer in product placement. Walker Wear, whose iconic hockey jerseys are worn by legends like Tupac, Snoop Dog, The Notorious B.I.G., and more, truly embodies hip-hop and fashion culture. “Here we stand, decades later, with the rising star Tobe Nwigwe rocking our hockey jersey in the Transformers universe. It’s a testament to the enduring power of hip hop and is a representation of our legacy,” states founder April Walker.

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