Pro skateboarder Tyshawn Jones received $83,333.33 each month from Supreme under a contract that required him to wear the brand exclusively every single day including his underwear. The $1,000,000 annual deal demanded prominent Supreme branded tops pants and underwear with no exceptions allowed and bound Jones to the terms for years after he joined the label as a teenager. Supreme ended the arrangement in...
A viral video featuring Seattle Seahawks wide receiver Rashid Shaheed and his playoff-era grooming routine has ignited a wider conversation at the intersection of sports culture, social media and the Black hair care industry.
The clip, which began circulating widely on X shows stylist IC Hair maintaining Shaheed’s locs during the Seahawks’ postseason run. The roughly two-minute video highlights a standard retwist and maintenance session,...
Reebok continues to show love to Allen Iverson and Philadelphia with their latest Reebok Question Mid "76ers' Colorway
All of 2020 Reebok has been commemorating...
The beloved cartoon family, the Simpsons, is the longest running scripted series in television history. The Simpson’s has been a part of people’s family...
F**king Awesome Skateboards Apparel Drop
This past week there was a new Fking Awesome Skateboards drop. Jason Dill, the owner of FA Skateboards, has a...
The death of George Floyd last month triggered widespread anger regarding racial injustice experienced by people of color. Along with protests and petitions, people...
New Fucking Awesome x Adidas Collab in the Works
The owner of Fucking Awesome Skateboards, Jason Dill, was recently featured on the Nine Club podcast....