Pro skateboarder Tyshawn Jones received $83,333.33 each month from Supreme under a contract that required him to wear the brand exclusively every single day including his underwear. The $1,000,000 annual deal demanded prominent Supreme branded tops pants and underwear with no exceptions allowed and bound Jones to the terms for years after he joined the label as a teenager. Supreme ended the arrangement in...
A viral video featuring Seattle Seahawks wide receiver Rashid Shaheed and his playoff-era grooming routine has ignited a wider conversation at the intersection of sports culture, social media and the Black hair care industry.
The clip, which began circulating widely on X shows stylist IC Hair maintaining Shaheed’s locs during the Seahawks’ postseason run. The roughly two-minute video highlights a standard retwist and maintenance session,...
Fashion has no bounds, especially when it comes to the latest and the greatest in shoewear and streetwear. European online sneaker and streetwear commerce...
Sneakerheads salivate over these Bacon Nike Air Max Sneaks. Sizzling success or flop?
Dave's Quality Meat x Nike Air Max 90, "Bacon" Collaboration
FRESH off the...
Paper Route EMPIRE artist Kenny Muney is the rising Memphis rapper you need to know. Excited about turning his dreams into a reality, he delivers an...
Hitting rock bottom can be about the worst place anyone can find themselves in. Though, horrible circumstances sometimes yield huge success stories for some...
When it comes to making red carpet appearances, female celebrities steal the show every time. Some stars redefine the standards of fashion, while others...
HipHop icons continue to shift the culture through song, dance and especially style. Rapper Lil Kim fundamentally changed the "feel" of HipHop culture but...