Privacy Policy

Effective Date: June 13, 2025
HypeFresh, located at 4805-07 North Broad Street, Philadelphia, PA, is committed to protecting the privacy of our readers and users. This Privacy Policy details the types of information we collect, how we use it, who we share it with, and the measures we take to safeguard your data. By accessing and using HypeFresh (https://www.hypefresh.com/), you agree to the terms outlined in this policy.

Introduction to HypeFresh

HypeFresh is an online magazine and a news, gossip, and entertainment platform dedicated to curating content for independent tastemakers, Gen Alpha/Z, and millennials. Our mission is to reshape the perception of millennial/Gen Alpha/Z culture through unique blends of perspectives and multimedia, creating a one-stop destination for creativity and inspiration. While our primary target market is Philadelphia, PA, USA, we aim to reach audiences across the entire USA and other English-speaking countries.

Information We Collect

We collect various types of information to provide and improve our services, including:

2.1. Personal Data

This refers to information that can be used to identify you directly or indirectly. We may collect:
Contact Information: Name, email address (e.g., when you subscribe to our newsletter or contact us).
Demographic Information: Age, gender, location (e.g., Philadelphia, PA, USA), and interests (e.g., hip-hop culture, celebrity news, entertainment trends, local Philadelphia events, streetwear fashion).
User-Generated Content: Comments you post on articles, submissions for user-generated content (e.g., fan art, music submissions).

2.2. Non-Personal Data

This information does not directly identify you but helps us understand user behavior and preferences. It may include:
Device Information: IP address, browser type, operating system, device identifiers.
Usage Data: Pages visited, time spent on pages, articles read, videos watched, clicks, scroll depth, and interaction with content (e.g., polls, quizzes).
Referral Data: The website or search engine that led you to HypeFresh.
Social Media Interaction Data: Information about your engagement with our content on social media platforms (e.g., shares, comments, likes).

How We Collect Information

We collect information through various methods:
Directly from You: When you subscribe to our newsletter, submit content, participate in surveys, or contact us.

Automatically through Technology:
Cookies: Small data files stored on your device that help us remember your preferences, analyze site usage, and serve relevant advertisements.
Web Beacons/Pixels: Tiny graphics embedded in web pages or emails used to track user activity and measure the effectiveness of our content and marketing.

Google Analytics: We use Google Analytics to gather demographic breakdown data and analyze user engagement to optimize our content strategy. This includes understanding our audience’s age groups (e.g., 18-24, 25-34, 35-44), gender distribution, and geographic location.

From Third-Party Providers: We may receive information from social media platforms or advertising partners in accordance with their privacy policies.

How We Use Your Information

We use the collected information for various purposes, including:
To Provide and Improve Our Services
Delivering curated entertainment content, celebrity news, and information about hip-hop culture and local Philadelphia events.
Personalizing your experience by tailoring content recommendations (e.g., hip-hop for male 18-24 users, celebrity gossip for female 18-34 users).
Optimizing our website and content based on user engagement patterns and preferences.

For Communication:
Sending newsletters and updates about Philadelphia events and new music releases.
Responding to your inquiries and feedback.
Notifying you about changes to our services or policies.

For Advertising and Monetization (AdSense Publisher Eligibility):
Displaying targeted advertisements through platforms like Google AdSense. This helps us generate revenue to support our operations.
Measuring the effectiveness of advertising campaigns.

For Analytics and Research:
Understanding audience demographics and behaviors to refine our content strategy.
Identifying trends and popular content to better serve our audience (e.g., short-form video content, in-depth features on local hip-hop subcultures).

For Security and Legal Compliance:
Protecting against fraudulent or unauthorized activity.
Complying with applicable laws, regulations, and legal processes (e.g., CCPA/CPRA, GDPR).

Who We Share Your Information With

We may share your information with the following categories of third parties:

Service Providers: Third-party companies that perform services on our behalf, such as website hosting, analytics (e.g., Google Analytics), email delivery, and marketing.

Advertising Partners: Companies like Google AdSense who display advertisements on our website. These partners may use cookies and other tracking technologies to collect information about your Browse activities to serve relevant ads.

Social Media Platforms: When you interact with our content on social media (e.g., sharing an article on Instagram or TikTok), information may be shared in accordance with their privacy policies.

Legal and Regulatory Authorities: When required by law or to protect our rights, property, or safety, or the safety of others.

Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal data:
Right to Access: Request a copy of the personal data we hold about you
Right to Rectification: Request correction of inaccurate or incomplete personal data.
Right to Erasure (Right to be Forgotten): Request deletion of your personal data under certain circumstances.
Right to Restrict Processing: Request that we limit the way we use your personal data.
Right to Data Portability: Request a copy of your data in a structured, commonly used, and machine-readable format.
Right to Object: Object to the processing of your personal data for certain purposes (e.g., direct marketing).
Right to Withdraw Consent: If we are relying on your consent to process your data, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us at [email protected].

International Data Transfers

As HypeFresh aims to target audiences all over the USA and other English-speaking countries, your information may be transferred to, stored, and processed in countries outside of your own, including the United States, where our headquarters are located. We will take all reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable data protection laws.

Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. However, no internet transmission or electronic storage method is 100% secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security.

Our website may contain links to third-party websites, including social media platforms (Instagram, X/Twitter, Facebook, Pinterest). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any website you visit.

Children’s Privacy

HypeFresh is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal data from a child under 13, we will take steps to delete such information as quickly as possible.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on our website with a new effective date. We encourage you to review this page periodically for the latest information on our privacy practices.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: