Pro skateboarder Tyshawn Jones received $83,333.33 each month from Supreme under a contract that required him to wear the brand exclusively every single day including his underwear. The $1,000,000 annual deal demanded prominent Supreme branded tops pants and underwear with no exceptions allowed and bound Jones to the terms for years after he joined the label as a teenager. Supreme ended the arrangement in...
A viral video featuring Seattle Seahawks wide receiver Rashid Shaheed and his playoff-era grooming routine has ignited a wider conversation at the intersection of sports culture, social media and the Black hair care industry.
The clip, which began circulating widely on X shows stylist IC Hair maintaining Shaheed’s locs during the Seahawks’ postseason run. The roughly two-minute video highlights a standard retwist and maintenance session,...
Legendary Italian designer, Giorgio Armani, held a closed-door fashion show for the first time over the weekend. The supermodels and Armani himself were the...
Luxury vegan shoes?
On December 13th, HYPEFRESH met with founder Dyandra Raye, at the soft launch of her Luxury Vegan Shoe line, "Jo-Anne Vernay." The...
In recent years the beauty industry has become one of the largest revenue-producing industries. Stars like Kesha, Lady Gaga, Rihanna, Millie Bobby Brown, Tracee...
In-Plane Site - "Invisible Ink"
"Invisible Ink" is an editorial story based on our black pioneers who influence today's entertainment culture, starting with Bass Reeves, "the first...
The Weeknd is starting the new year off big by shuffling into the fashion spotlight.
The singer topped charts in 2019 with “Heartless” and “Blinding...
Model and body-positive advocate, Ashley Graham, is changing the game for women in 2020.
Graham recently announced her mission to make the fashion industry more...