Fashion

Tyshawn Jones Massive $83k/Month Supreme Deal Revealed!

Pro skateboarder Tyshawn Jones received $83,333.33 each month from Supreme under a contract that required him to wear the brand exclusively every single day including his underwear. The $1,000,000 annual deal demanded prominent Supreme branded tops pants and underwear with no exceptions allowed and bound Jones to the terms for years after he joined the label as a teenager. Supreme ended the arrangement in...

IC Hair Styles NFL Player Rashid Shaheed’s Locs: Viral Sensation!

A viral video featuring Seattle Seahawks wide receiver Rashid Shaheed and his playoff-era grooming routine has ignited a wider conversation at the intersection of sports culture, social media and the Black hair care industry. The clip, which began circulating widely on X shows stylist IC Hair maintaining Shaheed’s locs during the Seahawks’ postseason run. The roughly two-minute video highlights a standard retwist and maintenance session,...

Armani Holds A Closed-Door Fashion Show Amid Coronavirus

Legendary Italian designer, Giorgio Armani, held a closed-door fashion show for the first time over the weekend. The supermodels and Armani himself were the...

Jo-Anne Vernay – The Premiere Vegan Shoe Line

Luxury vegan shoes? On December 13th, HYPEFRESH met with founder Dyandra Raye, at the soft launch of her Luxury Vegan Shoe line, "Jo-Anne Vernay." The...

Selena Gomez Is Joining the Beauty Community

In recent years the beauty industry has become one of the largest revenue-producing industries. Stars like Kesha, Lady Gaga, Rihanna, Millie Bobby Brown, Tracee...

Rare Souls Pop Up Shop Overview

We got the chance to go to the Rare Souls pop up shop on January 24 at the Gravy Studio last week. A bittersweet...

Invisible Ink.by Animah

In-Plane Site - "Invisible Ink" "Invisible Ink" is an editorial story based on our black pioneers who influence today's entertainment culture, starting with Bass Reeves, "the first...

8 Video Games Most Anticipated For 2020

Can 2020 become the year of the video game? Because it sure does look like it. 2020 is here and with an army of video...

Fashion Alert! Adidas x IVY PARK BeyoncĂ©’s New Line

Queen-bee collabs with Adidas and it is not "black and yellow". It is time for Beyonce to get a check from the sneaker game. Adidas and...

The Weeknd and BAPE Join Forces for a Second Time

The Weeknd is starting the new year off big by shuffling into the fashion spotlight. The singer topped charts in 2019 with “Heartless” and “Blinding...

Ashley Graham’s Mission to Create Inclusivity

Model and body-positive advocate, Ashley Graham, is changing the game for women in 2020. Graham recently announced her mission to make the fashion industry more...

The Best Red Carpet Looks From The Golden Globes

It's official: awards season is in full effect. Sunday nights 77th Golden Globe Awards ceremony started off the new year right with elegant and...

Kickstory: Top 10 Sneakers of the Decade!

The Greatest soles of the decade No matter who you are, or what you like there's almost a guarantee that you have seen one of...

Fear of God and Nike Joining Forces Is The Fucking Future

We have many more details that are bound to inspire every sneakerhead on the planet due to Fear of God and Nike's groundbreaking and...