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    Serge DeNimes, London-Based Jewellery Brand, Unveils New ‘Elements Collection’

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    Serge DeNimes, London-Based Jewellery Brand, Unveils New ‘Elements Collection’

    London-based jewellery brand Serge DeNimes has just dropped the first of its Spring/Summer 2023 range, inspired by natural materials and minerals. 

    Comprising thirty pieces made with rhodium plating, pearl beads and cubic zirconia stones, the collection features a unique mix of essential classics and statement rings, necklaces, earrings and bracelets in rough textures reminiscent of chemical structures.

    Talking about the inspiration behind the collection, Oliver Proudlock, creative director at Serge DeNimes, said: “This collection in relation to those past has a real stripped back feel with subtle details of textures and new shapes, making the collection wearable while still embodying a real sense of identity. I feel it is our strongest collection and launch to date, and I could not be prouder of the team, nor could I be more excited to share the Elements Collection with the world.”

    The Silver Molecule Ring—a unique band designed from the chemical compound structure of the neurotransmitter molecules dopamine and serotonin—is a standout of the SS23 collection, as well as the Erode Ring and Silver Box Chain Bracelet, a classic chain bracelet style with geometric square links. 

    Check out the Adam Fussell-shot campaign below and shop the ‘Elements Collection’ now on sergedenimes.com and at retailers including Flannels, Urban Outfitters and Selfridges.

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