Akademiks thinks big-name rappers Drake, J. Cole and Kendrick Lamar have gotten big heads and are now too afraid to sit and talk to the very hip hop outlets they once used to build industry clout.
Cole recently conducted his first on-camera interview in years with ESPN’s Bob Myers, with the biggest headline being the North Carolina-bred rapper smoking cigarettes at age 6 … and Ak says the entire set-up screams “weirdo.”
Ak is adamant he’s not bitter for not personally getting face time with the hip hop heavyweights — but, instead, says he’s speaking for the loads of scaredy-cat journalists who don’t want to rock the boat.
Translation: They’re all playing the PR game, but Adademiks is refusing to join ’em.
He recalled a time he criticized SZA — a Top Dawg Entertainment artist — while working for Complex, and claims the mag’s staff was frantically trying to patch things up in hopes of scoring an interview with Kendrick, TDE’s flagship rapper.
Kendrick jetted off to Ghana following the release of his long-awaited album “Mr. Morale & the Big Steppers” and later conducted a softball interview with “W” magazine — a complete distancing from traditional rap culture outlets, Complex included.
Drake spoke to Lil Yachty during a seaside chat for the release of his last project “Her Loss” …. but Ak says the Canadian megastar is overdue to return the favor to publications that first threw him street cred.
Ak scolded the rap stars for falling into “white boy conversations” … but added, in his eyes, there are still some real ones out there.
He gave Lil Durk props for still doing interviews with real rap hubs like “Million Dollaz Worth of Game.”