London-based streetwear retailer Kick Game is set to expand internationally with the opening of its first European store in the heart of Milan.
Located just five minutes away from the city’s iconic Duomo di Milano, the 2,600 sq. ft space will mark a new era for the company as it prepares to bring the very best UK street style and sneakers to Italy. With stores in London, Newcastle and Birmingham, Kick Game has rapidly bolstered its presence within Britain’s streetwear and sneaker scene thanks to its renowned video content and collaborations with brands such as BAPE and Broken Planet.
“Milan is home to some of the world’s most iconic fashion houses and we are thrilled to be a part of that fabric,” says Kick Game’s CEO, Alicia Thompson. “The arrival of Kick Game in Milan sets us up to open more fresh stores as we expand our horizons further into Europe this year. Luxury streetwear continues to gain momentum across the globe and we are eager to increase visibility.”
Robert Franks, founder of Kick Game, said that they “waited for the perfect moment to launch our brand in Europe and now it’s time. We’ve lined up incredible talent to mark the occasion, which of course includes Fredo to light up our store and the city. This is our eighth and largest store, and we will continue to ramp up as we approach our 10th anniversary later this year.”
Part-owned by the UK rap star Fredo, Kick Game has become inseparable from streetwear culture in the UK since its launch in 2015. And having linked up with the likes of Central Cee, Meekz, Burna Boy, iShowSpeed and more for their sneaker-focused video series, the brand’s YouTube channel boasts over 9 million views.
You can take a look inside the store via the shots below and visit the space this Saturday, Feb. 19, at Corso Giacomo Matteotti, 10, Milano, 20121, Italy.