As expected, Rihanna’s solid Super Bowl Halftime performance has resulted in a big boost to her catalog.
Sunday saw Rihanna’s biggest day in Apple Music history by streams worldwide. It was also her biggest day in Shazam history. The platform reports that the singer’s concurrent listeners on Apple Music worldwide jumped a staggering 331%. The hour following her halftime show was Rihanna’s biggest hour in Apple Music history by both concurrent listeners and streams.
Nearly 16 years after its release, her iconic hit ‘Umbrella’ reached the songs chart in 105 countries — a new record for the song. ‘We Found Love’ also reached the songs chart in a record 92 countries worldwide and ‘Work’ re-entered the charts in more than 50 countries. Rihanna’s songs charted in 149 countries on Sunday night. ‘Umbrella’ and ‘Only Girl (In the World)’ are #2 and #3 respectively at iTunes and she has four albums in the Top 11.
8:31PM EST was the most-Shazamed minute of the show according to Apple Music, and also the most-Shazamed minute in the US since last year’s Halftime Show, with ‘We Found Love (feat. Calvin Harris)’ being the song with the most Shazams from Rihanna’s Super Bowl performance.
Spotify also reported similar gains with some songs boosting by a whopping 2600% (‘Bitch Better Have My Money’). ‘Diamonds’ was up by 1400% while ‘Rude Boy’ rose by 1170%.