Filmed on location in NYC by Terrius Mykel for New Order Productions, Jake Vicious once again links up with Brooklyn’s JUFU and fellow DMV native Dyson Alexander for the official music video to his EasyTapez produced anti-drunk driving PSA “My Mind.” The HD-clip follows the collective from the highs of a city skyscraper to the lows of a deadly car crash; coincidently taking the lives of the women they love.
Jake explains how the collaboration was birthed in a press statement:
This was the first time Dyson and I collaborated with JUFU. After the massive success of “Who R U,” we were determined to assist him and Don (his manager) in creating something remarkable. When Easy provided the beat and JUFU began writing, the song quickly became exceptional. We all face challenges in connecting with our loved ones from time to time, and Dyson & JUFU were able to express that feeling perfectly through music.
Jake Vicious found his passion while working as a music producer and mixing engineer at House Studios, a Grammy Award-winning production company based in the District of Columbia. House Studios has collaborated with renowned artists such as Kendrick Lamar, Wale, and Future. Jake has been behind the boards for greats like Faith Evans, Pusha T, Ari Lennox, Mannywellz and Tems as well as produced/mixed music that has been featured on HBO, Netflix, Hulu and Disney. He currently runs a multimedia compound called Vault Studio in addition to Blaze Unlimited, a sync licensing agency.
Check out the visual for “My Mind” and stream the official audio on your DSP of choice via Vicious Music/Equity. If you’ve been affected by impaired driving or looking for more ways to spread awareness about this preventable occurrence, head over to ovc.ojp.gov.