BTS’ Jimin has joined Tiffany & Co. as the brand’s latest ambassador. Made official with an image of the South Korean vocalist wearing a stack of the luxury jewelry purveyor’s “Lock” bracelets, Jimin’s work with the brand is set to begin immediately — and his first campaign will arrive later this year, according to WWD.
Under the contract, Jimin will front forthcoming advertising campaigns and show face at the jeweler’s key brand events. According to the label’s announcement, “Jimin will showcase his unique approach to jewelry styling as he wears iconic Tiffany & Co. designs in forthcoming campaigns.”
“It is a great honor to partner with Tiffany and embody the values of a brand that has a passion for design, innovation and artistry,” Jimin said in a statement.
“We are looking forward to welcoming multifaceted artist and performer Jimin of BTS as our newest house ambassador. He embodies the energy, style and sense of modernity that epitomizes Tiffany and Co. We are proud and incredibly excited to unveil our future campaigns with him launching later this spring,” added Alexandre Arnault, Tiffany’s executive vice president for product and communications.
This is only the latest luxury ambassadorship for Jimin. In January, the signer landed a global ambassadorship with Dior, after years of working with the French fashion house alongside his bandmates.
Stay tuned for what’s to come from Jimin’s Tiffany & Co. ambassadorship.
In more fashion news, Ib Kamara’s debut Off-White™ FW23 collection was intergalactic.
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