Kim Kardashian‘s Skims collection is in the spotlight again. It has a revolutionary line of bras. These bras promise comfort that feels like wearing nothing. They also provide the shape and support of an underwire bra. The collection has 15 pieces. It includes a diverse range of styles. These styles cater to every need. There are T-shirt bras, wireless options, strapless wonders, push-up delights, and designs for larger busts.
— SKIMS (@skims) OCTOBER 31, 2023
A Bra for Every Occasion
What sets this collection apart is its inclusivity, not just in size but also in color. Skims has carefully curated an extensive range, embracing signature skin and earth tones. With sizes spanning from XXS to 5X and prices ranging from $36 to $541, there’s a Skims bra for everyone.
Divided into three distinct collections –
- No Show,
- Weightless, and
- Naked – these bras promise versatility. These bras aim to provide a natural appearance under any outfit, whether at a gala, running errands, or enjoying a cozy night at home.
Controversial Innovation: Built-In Nipples
Skims, a brand known for pushing boundaries, added built-in nipples to their bras. Kim Kardashian led the promotional campaign, showcasing the bras’ ability to create a perky, braless look. However, customers had mixed responses. Some praised the innovative design for enhancing cleavage, while others found the built-in nipples too revealing. They called the bra the “boob job bra.”
The controversy extended to the climate-themed marketing strategy, where Kardashian linked the bra to global warming. The brand pledged to donate 10% of sales to 1% for the Planet, a commitment to environmental causes. Yet, critics raised concerns about using synthetic materials, questioning the sincerity of the campaign.
Customer Voices: A Blend of Excitement and Skepticism
Customer reviews have different opinions. Some customers liked the bra because it was comfortable and supportive. A CNN Underscored reviewer called it “super sexy” and said it had a lot of support from the comfortable underwire. However, other customers had concerns about the bra showing nipple outlines and not taking the climate crisis seriously.
Interestingly, breast cancer survivors found value in the bra, seeing it as a confidence boost. Positive comments reflected excitement for the product, acknowledging Kardashian’s marketing prowess.
Skims: A Solutions-Oriented Brand
Kim Kardashian, Emma Grede, and Jens Grede co-founded Skims. Skims is a brand that focuses on redefining intimate apparel. It aims to empower women by providing confidence and comfort. Skims is inclusive and offers a wide range of sizes (XXS to 5XL) and nine shades to match different skin tones.
Despite the controversy surrounding the bras with built-in nipples, Skims remains committed to inclusivity and body positivity. The brand’s valuation exceeding $4 billion in July 2023 reflects its impact on the intimate apparel industry.
Skims’ new bra collection starts conversations and challenges norms. It shows us what the future of intimate wear could look like. Some people have concerns, but the brand’s dedication to empowering women and embracing different body types makes it a positive force in fashion. Whether you love their bold designs or have doubts, Skims is a pioneer in intimate apparel.