Grammy-winning artist SZA has officially entered the beauty industry by launching her innovative brand, “Not Beauty,” debuting exclusively at pop-up shops during her ongoing Grand National Tour with Kendrick Lamar. The initial release introduces three lip gloss shades, each priced at $23, with plans to expand into lip stains, liners, and creams.
Unlike many celebrity beauty ventures driven by hype, SZA’s approach prioritizes functionality, designing products tailored to her needs as a performer. This nature-inspired, vegan, and cruelty-free collection will be available to all fans—not just ticket holders—at select tour stops across the United States through June 2025.
SZA’s foray into beauty isn’t about chasing trends or market share—it’s deeply personal.
“Not Beauty wasn’t about me trying to enter the beauty market; it’s about me filling a need; it’s about me needing something that lasted as long as my show, as long as my conversation, as long as my date,”
She said in an official statement. This practical mindset sets her brand apart in a celebrity beauty scene often saturated with superficial launches.
The debut lineup focuses on lips, offering three gloss shades: In The Flesh, Strawberry Jelly, and Quartz, all priced at $23. These are just the start—SZA has teased future additions like lip stains, liners, and creams. Every product is vegan, cruelty-free, and gluten-free, aligning with the values of ethically minded consumers.
The name “Not Beauty” encapsulates SZA’s unconventional philosophy. “Don’t strive to emulate other brands; don’t conform to anything,” she explained. This ethos is mirrored in the packaging, which draws from nature with wood textures, plants, insects, and vibrant hues—echoing the aesthetic of her upcoming deluxe album, Lana.
SZA didn’t just dream up Not Beauty in a boardroom—she’s been road-testing it in the spotlight. She’s worn her products publicly for months, including during her electrifying Super Bowl performance with Kendrick Lamar earlier this year.
“Whenever you’ve spotted me wearing color lately, I’m definitely sporting Not Beauty lip gloss,”
she shared, highlighting her favorites, In The Flesh and Strawberry Jelly (though she may have meant Strawberry Jam, a possible slip), for their bold vibrancy.
SZA sought formulas that could withstand the demands of performances, extended interviews, and even casual dates without constant touch-ups—a performer’s dream product.
Not Beauty breaks from tradition with its distribution: you won’t find it in stores or online. Instead, it’s exclusively available at pop-up shops tied to the Grand National Tour, intertwining SZA’s music and beauty worlds. This bold move amplifies the brand’s exclusivity while fostering a unique fan experience.
The Grand National Tour kicked off in April 2025 and runs through June, hitting major U.S. cities. Crucially, the pop-ups are open to everyone—not just concertgoers—broadening access while preserving a limited-edition allure. Here’s where fans can catch the Not Beauty pop-ups:
- Minneapolis
- Houston
- Arlington
- Atlanta
- Charlotte
- Philadelphia
- East Rutherford
- Foxborough
- Seattle
- Los Angeles
- Glendale
- San Francisco
- Las Vegas
- St. Louis
- Chicago
- Detroit
- Toronto
- Hershey
- Washington, DC
Each stop offers a chance to snag these tour-exclusive products, making them coveted keepsakes for fans.
The Not Beauty launch caps a stellar year for SZA. In early 2025, she became the first artist to simultaneously top the charts with a No. 1 movie, One of Them Days (co-starring Keke Palmer), and a No. 1 album. Her Super Bowl performance with Kendrick Lamar only reinforced her status as a cultural powerhouse. Now, Not Beauty adds another layer to her multifaceted career.
SZA’s ambitions don’t stop at lip gloss. On The Jennifer Hudson Show on March 21, 2025, she hinted at broader ventures:
“It’ll also branch into maybe Not Farming, Not Furniture, whatever need I see. If I see an armchair that I feel like I can design this better, I’m going to make an armchair.” This reflects her life philosophy: “I’m not adhering to anyone else’s blueprint, and I believe there’s immense magic in the authenticity of being a novice in life. There’s grace in that, and power in navigating life with such energy.”
By embracing her newbie status, SZA turns potential weakness into creative freedom, hinting at a future where “Not” brands could disrupt multiple industries.
For SZA, Not Beauty is more than a brand—an extension of her artistry and a launchpad for an entrepreneurial journey that defies convention, much like her music. Whether it’s lip gloss today or furniture tomorrow, SZA is carving her path, one “Not” at a time.
