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    J.Cole And Puma Announce Partnership

    J.cole and Puma just dropped a short-film/tv commercial to announce their partnership!!

    J.cole and Puma announced a multi-year partnership that gives the rapper an official deal as a sponsored athlete.  The news comes as Puma gears up to release its latest basketball sneaker- The Puma Skydreamer.

    A was posted to J.cole personal youtube page and Pumas Instagram. Cole came up with the concept and Co-directed the video in conjunction with Puma.

    Cole, who is an avid basketball fan and former high school player himself, is a bridge between hip-hop and hoops. The North Carolina native has participated in the celebrity all-star game multiple times and makes constant references to basketball in his music. For Puma, the deal was a no brainer.

    In a statement Global director of Puma, Adam Petrick had this to say about the deal.

    “Cole’s involved in product creation, marketing campaigns, and cultural guidance. He is going to be a key player in many of the things we do at PUMA moving forward, and we’re excited to work with him not only on a product level but even more importantly as one of our athletes.  Cole sits at the intersection of music and sport and represents everything that PUMA stands for as a brand.”  

    In addition to being apart of Puma’s basketball line releases. Cole will have his sneaker line and brand named Dreamer that is dropping later this year.

    Fans can grab the Skydreamer sneakers today at for a small fee of 130 dollars.

    What do you guys think of the J.cole and Puma Partnership? Will Cole help Puma become a substantial player in the ball sneaks game?

    Lastly, Let us know your thoughts in the comments.

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