Here’s one product announcement by Megan Fox that will definitely get people to stop scrolling down their timelines. The Transformers actress has launched an entire range of soap and deodorants that the brand claims will “drive people feral.” Let’s not jump to conclusions and think of Megan launching a line of personal care products yet.
This is not Megan Fox launching her own independent soap company. On September 14, 2026, men’s grooming brand Dr. Squatch officially rolled out “Feral Fox,” a limited-edition collaboration that continues her earlier role as “Professor Fox.” The actress previously fronted the brand’s Foundation for Odor Excellence campaign earlier this year. Now she’s moved from classroom skits into actual product creation.
The package is simple and extremely limited: a Feral Fox Natural Bar Soap and a matching Feral Fox Invisible Glide Deodorant. The soap is a cold-process bar with light grit, built around coconut oil, shea butter and kaolin clay. The deodorant is aluminum-free and claims more than 98 percent natural-origin ingredients. Together they sell as a $21.50 bundle.
Only 5,000 units exist worldwide. In the U.S., 1,500 of those bundles are available through a drawing on the Dr. Squatch website that opened September 14. Winners get notified Friday, September 18. Extra limited stock is heading to Target, Walmart and international channels. Miss the drawing and you’re mostly out of luck.
The scent is called the “Formula of Attraction.” It opens with bergamot, sea salt and mineral air, moves into wild orchid, driftwood and juniper berry, then settles into sandalwood, musk and vintage leather. Dr. Squatch positions the whole thing as seductive and magnetic. Chief Brand Officer John Ludeke put it this way: “As Professor Fox, Megan didn’t just teach the science of smelling and feeling better, she helped us create the ultimate Formula of Attraction. Feral Fox is seductive, unexpected, and unlike anything we’ve released before. Only 5,000 are available, so the chase is officially on.”
That “drive people feral” and “turn attraction into obsession” language is just marketing speak. Aromas can affect moods and perceptions. However, there are no scientific studies that this particular soap or any deodorant could have such an impact. It would be a mistake to take the claims seriously.
Dr. Squatch is all too familiar with limited edition, hyped up products that sell out fast. He has already done something similar with the Sydney Sweeney cologne and a bathwater soap, among others. The Feral Fox is just another in a long line of star-studded, supply-limited launches.
The collaboration is real. The September 14 launch, the 5,000-unit limit, the U.S. drawing for 1,500 bundles, the $21.50 price, and the product details are confirmed by Dr. Squatch’s own announcements and the brand’s product page. Calling Feral Fox “Megan Fox’s own soap and deodorant line” is the part that overreaches. It’s a limited collab with an existing brand, not a new company.
