Martha Stewart posted a close-up selfie on Instagram on September 14, 2026, with the caption
“I’ve been thinking about releasing my nudes.”
The 85-year-old lifestyle entrepreneur and media personality shared the image of herself with glossy lips and a puckered expression on her official account, @marthastewart48. The post quickly drew widespread attention and comments from fans and celebrities.
Hours later, Stewart clarified the message in a follow-up Instagram post. “My ‘nudes’ are just a ‘ploy’ they are actually fabulous lip serums to wear day and night to keep your lips as lustrous and soft as your skin!!!!!” she wrote, accompanying a video of herself applying a gold-tipped product.
The tease promoted forthcoming nude-colored lip serums from her skincare brand, Elm Biosciences. Stewart launched the line in 2025 with dermatologist Dr. Dhaval Bhanusali. The brand focuses on products aimed at aging skin and already includes serums, night cream, and a daily supplement.
Shark Tank investor Barbara Corcoran, 77, responded to the original post by writing, “If you do it, I’ll do it!” Former Bachelorette contestant Tyler Cameron commented, “You’ll set the world on fire Martha!” Real Housewives of New York fashion figure Jenna Lyons added, “GOALS!”
Other commenters played along with the joke. One wrote, “If you release nudes, I expect impeccable lighting, crisp linens, and absolutely no clutter.” Another suggested turning the idea into a coffee table book.
Stewart, born Martha Helen Kostyra on August 3, 1941, has built a career spanning cookbooks, television shows, magazines, and product lines under Martha Stewart Living Omnimedia. She has long shared polished personal photos on social media.
In 2023, at age 81, she became the oldest cover model for the Sports Illustrated Swimsuit issue. She has continued posting swimsuit and poolside images in the years since, including around her 85th birthday in August 2026.
Stewart was also spotted in a cameo appearance on the season 16 premiere of The Real Housewives of New York City shortly before the Instagram post. The lip serum promotion fits her pattern of using social media to highlight both her personal brand and new products.
