Marathon Burger is not just another Los Angeles eatery; it’s a mission, a tribute, and a dream come true for a family. Blacc Sam, a brother to deceased rapper and community activist Nipsey Hussle, is behind it. Even though he owns the newly opened burger spot, he runs it and cooks meals for customers in the kitchen. But why would he do that? To him, it’s about more than just flipping burgers—love, legacy, and community.
Blacc Sam and Nipsey Hussle had always envisioned owning a restaurant together. Their journey began years ago when they worked in a restaurant during their younger days. There, they learned the hustle of the food industry, igniting a passion for serving people.
“We used to talk about it all the time,” We wanted to open a spot where people could come, eat good food, and feel the love.”
Blacc Sam recalled in an emotional interview. Marathon Burger is the realization of that vision.
To Blacc Sam, stepping into the kitchen isn’t a business decision—it’s a matter of the heart. Each meal he prepares is a testament to his brother, keeping Nip’s memory alive with hard work and dedication.
“Being in the kitchen brings me back, It reminds me of those late nights, cooking and talking about our plans. I feel like Nip’s with me.”
Blacc Sam said.
Their bond was strong, and a love for food was just one of many commonalities that bound them. Working at Marathon Burger keeps Blacc Sam close to those fond memories and to the values Nipsey lived by: perseverance, independence, and giving back.
Nipsey Hussle was known for his dedication to uplifting his community. From investing in local businesses to providing jobs, he was committed to creating opportunities for those around him. Marathon Burger follows that same path. Located near Nipsey’s Marathon Clothing store, the restaurant is not just a place to eat but a symbol of perseverance and empowerment.
Blacc Sam understands the expectations of carrying on his brother’s legacy.
“This isn’t just about food, It’s about giving people a place where they feel at home. We’re hiring from the neighborhood, keeping the dollars circulating here. That’s what Nip stood for.”
He said.
Owning and operating a restaurant is no easy task, and Blacc Sam faces many challenges. The demands are high, from managing staff to ensuring top-notch quality. However, the emotional weight of running a business so deeply connected to his brother makes it even more complex.
Public altercations have also occurred, like the one involving Rocstar2800 at the grand opening. Incidents like these remind Blacc Sam of his constant scrutiny, but they don’t deter him from his mission.
“Nipsey faced challenges too,” But he never stopped. That’s why we say, ‘The marathon continues.’”
He noted.
Blacc Sam takes pride in the Marathon Burger menu, which offers various options, from premium Wagyu beef burgers to vegan selections. Ensuring the food meets high standards is a priority, another reason he remains hands-on in the kitchen
. “I want people to taste the love in every bite, If my name is on it, it has to be right.”
Blacc said.
Balancing his role as an owner and an active chef is demanding, but Blacc Sam finds a way to manage. He credits his team for helping keep operations smooth while he splits his time between cooking and overseeing the business.
“I have a great team, and we’re all in this together, That’s what makes it work.”
He said.
Marathon Burger is more than a restaurant; it’s a movement. It’s a reminder that dreams don’t die, that legacies live on, and that hard work and dedication can turn a vision into reality. Black Sam’s presence in the kitchen proves that this is not just a business venture for him—it’s a mission, a tribute, and a continuation of the principles Nipsey Hussle stood for.
