Lil Baby has partnered with renowned comedian Katt Williams to promote his upcoming WHAM World Tour. The promotional trailer, released on May 29, 2025, has taken the internet by storm, blending hip-hop swagger with sharp comedy to create a viral sensation.
The trailer casts Katt Williams as Lil Baby’s fictional manager, a role he plays with gusto inside the rapper’s Architectural Digest-featured home. Dressed in Lil Baby’s robe and jewelry, Williams delivers a hilarious rundown of the rapper’s achievements, infusing the promo with his signature humor. One standout line,
“I come when the money come,”
has become a fan favorite, sparking widespread engagement on social media. This clever mix of authenticity and comedy promotes the tour and reinforces the themes of success central to hip-hop culture, making it a marketing masterstroke.
The WHAM World Tour kicks off in Texas, with its first stop in Houston on June 3, 2025, followed by Dallas on June 5, 2025. Starting in the Lone Star State—a hub for contemporary hip-hop—reflects Lil Baby’s strategic focus on energizing key markets early. The tour also features a lineup of supporting acts, including BigXThaPlug (whose track “The Largest” backs the trailer), Pluto, and Loe Shimmy. By spotlighting emerging talent, Lil Baby underscores his role as an industry tastemaker, offering fans a diverse live experience while fostering the next generation of rap artists.
Lil Baby’s investment in this high-profile campaign is backed by his towering presence in the music industry. With over 31 billion streams on Spotify, his catalog boasts massive hits like “Drip Too Hard” (1.6 billion streams) and “Yes Indeed” (over 1 billion streams). Collaborations with heavyweights like Drake and Travis Scott further cement his influence, making the WHAM World Tour a natural extension of his chart-topping success.
The trailer’s release has ignited a firestorm of excitement online, with fans flooding social media with praise, heart emojis, and calls for additional dates. International supporters, in particular, are clamoring for stops in Europe and Africa, with one fan pleading, “We need dates around Europe, including Africa, cuz@Lilbaby you got a lot of fans dying to see you.” Stateside, dedication runs deep—fans are already planning to travel between cities, with comments like “Damn no Tampa but I’ll slide to MIA” showing their commitment.
Lil Baby’s partnership with Katt Williams exemplifies a savvy evolution in music marketing, merging hip-hop and comedy to captivate audiences. With a viral trailer, a stellar tour lineup, and a fanbase eager for more, the WHAM World Tour is primed for success.
