Breast milk, but make it dessert.
Frida, the brand known for turning taboo parenting topics into viral moments, just launched one of its boldest products yet: a breast milk–flavored ice cream, created in collaboration with boutique New York creamery OddFellows. And yes, it tastes exactly how you’d imagine — sweet, a little salty, and unforgettable.
The limited-edition flavor hit the market this week and will only be available through August 10. Fans can snag it through Frida’s website for $12.99 a pint, with a two-pint minimum and fresh drops daily until supplies run out. If you’re in New York City, OddFellows’ Dumbo location (44 Water Street) is serving up free scoops from 12–1 PM, Wednesday through Sunday.
There’s no actual human breast milk in the mix — let’s clear that up immediately. Instead, the ice cream is crafted to taste like it, thanks to ingredients like salted caramel, honey syrup, and bovine colostrum, which gives it that signature yellow hue and a nutrient-rich boost. Frida describes the flavor as “sweet, slightly salty, smooth with hints of honey and a dash of colostrum.” So basically, it’s weirdly good.
In a press release shared on March 26 and obtained by PEOPLE, Frida said the creamy treat was created to finally answer the age-old question no one dares to ask: “What does breast milk actually taste like?”
According to the brand, the new ice cream will be a “pitch perfect representation of the sweet, creamy, nutrient-packed goodness” many have secretly wondered about. The dessert will include some of the same nutrients found in breast milk, including omega-3 fatty acids, energy-boosting lactose, iron, calcium, vitamins B and D, zinc, and — yes — a healthy dose of hydration.
Frida’s bold move comes amid a cultural wave of openness around breastfeeding and maternal health, with celebrities like Kourtney Kardashian and Ashley Graham publicly discussing their own experiences consuming breast milk. Frida taps into this curiosity, using the ice cream as a conversation starter and a strategic launchpad for its new breast pump.
This launch isn’t random. It’s part of Frida’s National Breastfeeding Awareness Month campaign, timed to promote its new 2-in-1 Manual Breast Pump, which is expected to hit freezers in nine months.. The idea? Normalize breastfeeding, get people talking, and maybe make them laugh — all while giving them something surprisingly delicious to snack on.
Frida’s Instagram followers are already here for it. The brand teased the release in a recent post, revealing that the ice cream will come in a cute pink and white tub, and commenters flooded the post with support.
Some are here for it, calling it “genius” and “chaotic in the best way,” while others are still wrapping their heads around the concept. One TikTok reviewer called it “pleasantly surprising,” saying the flavor was “creamy and luxurious,” even if the color made them pause for a second.
Model Iskra Lawrence chimed in with a very enthusiastic “Can’t wait!!!,” while musician and photographer Abbey Drucker added, “Sooooo good you guys ❤️.” Another follower wrote, “ABSOLUTELY YES! We need this like yesterday! 💯.”
This isn’t the first time someone’s tried to turn breast milk into ice cream. Back in 2011, a London shop called Baby Gaga made headlines — and stirred controversy — by using actual donated human milk. Authorities quickly shut it down over safety concerns. Frida’s version skips the drama by using science to recreate the flavor profile without the health risks.
The nutritional value isn’t just for show. Including liposomal bovine colostrum — often used in wellness supplements — adds real benefits like omega-3s, calcium, iron, vitamins D and B, and zinc. Research shows colostrum can enhance dairy products’ antioxidant levels and overall nutritional density.
For Frida, the goal was to create something provocative, nostalgic, and conversation-worthy — and judging by the online buzz and early sellouts, it’s working. Whether this flavor sticks around or becomes a one-week wonder, it’s safe to say no one saw this parenting moment coming.
