Los Angles Lakers superstar LeBron James’ son Bronny James has not only secured but finalized a Nike deal in high school, reported Nick DePaula for ESPN.
The latest ability to sign multi-million dollar deals with amateur athletes worldwide from all levels. Many agree these opportunities have opened the doors for many people.
Sierra Canyon High School star Bronny James turned 18 over the weekend. He’s already being incorporated into the rollout of LeBron’s newest-signature sneaker dropping, the Nike LeBron 20.
In 2015, LeBron received a lifetime deal from Nike and recently opened the Innovation Center at the Nike headquarters.
Bronny James, since he was born family has been involved with Nike in some way or form. When asked about the deal and what it meant to him, Bronny responded:
Bronny James stated that Nike had been a part of his family for as long as he can recall. He feels grateful for the opportunity to partner with Nike and continue his family’s legacy on and off the court, as it holds great significance.
Bronny James Among Good Company
In addition to Bronny James signing his NIL deal, several other stars also signed. Iowa’s PG Caitlin Clark, Stanford SG Haley Jones, James’ teammate Juju Watkins, and D.J. Wagner of Camden, New Jersey all signed the same day.
“Nike considers each athlete a trailblazer on and off the court. They inspire the brand to develop innovative ways to break boundaries, foster unity, promote community, and shape the future. This is according to a statement released by the company.”
Nowadays, younger athletes making this much money is liberating in one sense. However, it only leads one to believe that this will also damage the integrity of the sport. This controversy has taken over college sports.
However, it’s only natural to question the mindset and future of some of these talented athletes as we advance. Most importantly, these athletes are setting a precedent for future generations.