CEO Big30 just dropped a raw, real moment that hits different in the trap game. On November 20, 2025, he hit Instagram with a post straight from the heart, giving props to his ride-or-die, Pooh Shiesty, for pulling him out of the dark with his sobriety journey.
A tweet from X.
In the caption, Big30 laid it all out:
“I can’t thank you enough for helping me sober up get that monkey off my back. I gotta give you your flowers in public cause you’ll never brag on being yourself and that’s a real n*gga.”
He kept it going:
“Shoutout too God He gave us another chance. Nobody to take over BACC like my DAWG everything overstood about you.”
That “monkey off my back” line? Classic street wisdom finally shaking loose the grip of addiction, whatever form it took, whether lean, pills, or that deeper pull. It’s the kind of talk you don’t always hear booming from Memphis mics, where the beats thump hard and the stories stay gritty.
Word spread like wildfire online. Hip-hop spot @KollegeKidd snagged a screenshot and threw it up on X, racking up thousands of views in no time flat. Folks were scrolling, pausing, and hitting that like button proof this landed deep.
These two? Straight out the Bluff, that Memphis concrete where survival shapes every bar. They linked up early under Gucci Mane’s 1017 banner, building like blood brothers from jump. Fans clocked the spark on cuts like “ABCGE” back in 2020, then it exploded with “Neighbors” in 2021 gold plaque and all, Pooh holding court while Big30 traded verses like old souls.
They bodied collabs after that:
“Allegations” still pulling 43 million on YouTube, raw energy you feel in your chest. And don’t sleep on “Free Shiest Life,”
Big30’s solo drop keeping the flame lit while Pooh was away.
Speaking of away Pooh caught that federal heat in 2020 off a Miami shootout, copped to the charge in 2022, and did about three years on a 63-month bid. Big30? He held the fort, lacing tracks with nods and shouts, never letting the name fade.
Then October 6, 2025, hits Pooh touches down free, and the clips go viral bear hugs, stacks of cash (Big30 slid him $200K right out the gate), pure joy cutting through the years lost. Just a month later, this sobriety nod drops. It’s layers, man the music’s one thing, but this? This is the glue.
Trap rap’s full of armor-up vibes, that unbreakable facade, but the truth? The bottle, the smoke, the escape it claims too many. A 2022 dive in the Journal of Substance Abuse Treatment pegged it at around 40% of musicians wrestling that beast. Rare when someone peels back the curtain like this.
The wave hit back hard from the fans. X threads lit up with salutes
“Real recognize real Pooh that brother we all need.”
Reddit corners echoed it, calling out the rarity of loyalty in the spotlight. One line stuck:
“This why Memphis stay winning ain’t just bars, it’s bonds.”
For the kids tuning in, the up-and-comers grinding in those same Tennessee streets, this paints the full picture. Prison stints, comebacks, pulling your dog from the edge it’s a reminder that strength ain’t solo. Reaching out? That’s the real flex, the move that echoes louder than any hook.
Scenes like this? They’re the quiet shift in Memphis sound still bass-heavy, still unfiltered, but now with room for the heal, the hold each other up. Brotherhood over beats, recovery in the rearview. The city’s rap pulse just got a little wiser, a little warmer. And honestly? We could all use more of that fire.
