A no-frills pizza joint in South Florida just served up one of the most refreshing anti-AI statements of the year — and it came drawn in marker on paper.
Munchy’s Pizza in Deerfield Beach has gone viral after posting a series of deliberately hand-drawn advertisements, making it crystal clear that no artificial intelligence was involved in the marketing (or the food). One TikTok featuring the simple paper ads racked up nearly 110,000 views and more than 25,000 likes in a matter of days. The caption said it all: “No AI, definitely no fake foods. Just REAL pizza made by real people. We’re a local mom-and-pop pizza shop serving up the real deal.”
Owner Munchy Su isn’t new to the game. He’s been making pizza since he was a kid and opened his own shop right after high school in 1991. The place has built a local following for its over-the-top specialty pies and wings, but the recent attention has nothing to do with a new menu item.
It has everything to do with a bad experience that left a lasting mark.
A few years ago, the shop’s original Instagram account — which had grown past 30,000 followers — was hacked by what Su calls an “AI profile.” The business had already poured thousands of dollars into promoting the page. When they tried to get it back, they spent three months dealing with Meta’s support system.
“We spent thousands and thousands of dollars promoting the account,” Su told CBS Miami. “We tried to get in contact with Meta for three months. Every time they would answer, it was AI. No human ever got back to us.”
That experience hardened Su’s stance. He’s not interested in letting machines replace people, whether in customer service or in the creative process. “I feel like I will never, as long as I’m alive, have a computer take over a human being’s job,” he said.
The hand-drawn ads are his response — a low-tech flex in an era when AI-generated images and automated replies are everywhere. Online, the reaction has been overwhelmingly positive. People are cheering the authenticity and, of course, eyeing the food. Comments like “Food looks fire” and “Those wings look HEAVENLY” are common.
Not everyone frames the AI conversation the same way. Paul Pavlou, dean of the University of Miami Business School, notes that on a larger scale AI is expected to create jobs overall, with hospitality likely among the sectors least disrupted in the near term because so much of the work still requires a human touch. Still, he acknowledges the risks that come with the technology.
For Su, the line is simple and non-negotiable. At Munchy’s, the pizza is made by people, the ads are drawn by hand, and the message is loud enough that even the internet can’t ignore it.
