Following on from his latest acclaimed release ‘Done Properly’ earlier this year, (premiered with BBC R1Xtra’s DJ Target), cult UK rapper Piers James returns with a bonafide summer jam in ‘Pon Dem’.
The Ipswich-born artist continues firmly in his own lane in terms of style, confidently blending a fresh, warped synth instrumental with the kind of sung chorus that shows strong mainstream potential. The ambitious Piers is bringing the right vibes from outside the traditional urban spheres of London, Birmingham, and Manchester.
It’s exactly that fresh unorthodoxy that’s created significant intrigue in the emerging rapper; with over 100k streams on his last project in just under a month, Piers’ summer continues with a shutdown the music scene. His performance at LATITUDE Festival, an upcoming Tea Party Festival slot alongside the likes of Crazy Cousins and continued support from across the tastemaker spectrum – with 1Xtra, Kiss FM, BBC R6 Music as well as the likes of WONDERLAND MAGAZINE and GRM Daily all quick to proclaim the kind of talent that is necessary in this industry.
The UK scene remains one of the most diversely vibrant bar none, and Piers continues to add to it. Piers is an increasing problem and with ‘Pon Dem’ he may have found the breakthrough.
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