Apple just shook the tech world. CEO Tim Cook is stepping down effective September 1, 2026. He’s moving to Executive Chairman. Hardware chief John Ternus steps in as the new CEO.
The company dropped the news Monday, April 20, 2026. Apple’s board approved the switch unanimously as part of long-planned succession moves. Cook, 65, will stay on through the summer to hand things off smoothly.
Cook called it “the greatest privilege of my life to be the CEO of Apple.” He added that John Ternus
“is without question the right person to lead Apple into the future.”
In his 15 years running the show, Cook turned Apple into a monster. From being worth around $350 billion, Apple was now valued at over $4 trillion. Its revenues almost tripled to reach $416 billion annually. Apple technology powers more than 2.5 billion active devices. Under his guidance, the Apple Watch, the AirPods, the Services growth strategy, and transition to all Apple Silicon processors were approved.
A tweet from X.
News exploded online fast. X user @dom_lucre posted a 13-second stylized video that’s already racking up views. It shows stills of Tim Cook waving and smiling at events, layered with the Apple logo, colorful effects, quick transitions, and the poster’s “Narratives” watermark. It’s not official Apple footage just a dramatic social-media news edit that captures how these stories spread in real time across U.S. feeds.
John Ternus has been at Apple for 25 years now. He came on board back in 2001, rose up through the ranks, became the SVP of Hardware Engineering, and took charge of the engineering of the iPhone, iPad, Mac, Apple Watch, AirPods, and other products. According to Ternus, he was
“profoundly grateful for the opportunity to lead Apple’s mission” and he will “lead with the values and vision of this unique place.”
Apple shares dipped a modest 0.5 to 1 percent in after-hours trading but held steady overall. Wall Street sees this as a clean handoff with zero drama.
This move keeps leadership inside the Cupertino family and signals a steady hand as Apple pushes harder into AI and next-gen hardware. The Cook era built the empire. The Ternus era starts with the keys already in the ignition.


