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Odunde Turns 50!! Doug E. Fresh & Rakim Set to Rock Philly on June 8th

The ODUNDE Festival is hitting a monumental 50 years, and it’s about to light up South Philadelphia like never before! On Sunday, June 8, 2025, this iconic celebration of African and African-American culture will transform the city’s streets into a vibrant showcase of music, dance, and heritage. With legendary rappers Doug E. Fresh and Rakim headlining, the festival promises an unforgettable day of Black joy and unity. Here’s everything you need to know about this milestone event and why it’s a cornerstone of Philadelphia’s cultural heartbeat.

A Cultural and Local Powerhouse

The ODUNDE Festival is more than a street party; it’s a powerful celebration of African diaspora heritage, rooted in the traditions of the Yoruba people of Nigeria. The festival’s name, meaning “Happy New Year” in Yoruba, symbolizes renewal and community. Culturally, it connects attendees to their African roots through rituals like the procession to the Schuylkill River, where offerings of fruit and flowers are made to Oshun, the Yoruba goddess of the river. This act honors ancestors and fosters a deep sense of identity for the African-American community.

Locally, ODUNDE is a Philly staple that unites residents and boosts the city’s economy. Spanning 16 city blocks, the festival draws nearly 500,000 people each year, generating an estimated $28 million for Philadelphia and $30 million for Pennsylvania. It provides a platform for local vendors, artists, and chefs to shine, offering everything from handmade crafts to mouthwatering African, Caribbean, and soul food dishes like jollof rice and jerk chicken. For Philly locals, ODUNDE is a source of pride, a chance to celebrate their heritage, and a vibrant community gathering that strengthens bonds.

The Origins and Rise to Fame

The festival began in 1975, sparked by a vision from Lois Fernandez, a South Philadelphia social worker, and her friend Ruth Arthur. Inspired by Fernandez’s 1972 pilgrimage to Nigeria, where she witnessed the Yoruba Oshun Festival, they launched the first event, then called the Oshun Festival, with just a $100 grant and neighborhood support. Their goal was simple yet profound: to unite the community and instill pride in Black history and culture.

From a small gathering of about 50 people, ODUNDE grew rapidly, fueled by the cultural awakening following the Civil Rights Movement. By the 1980s, it drew regional crowds, and by the 1990s, it had become a national phenomenon, earning its title as the most significant African-American street festival in the United States. Today, it attracts international vendors and performers from Africa, the Caribbean, and Brazil, making it a global model for cultural festivals. The leadership of Oshunbumi “Bumi” Fernandez-West, Lois’s daughter, has kept the festival thriving, expanding its reach through initiatives like ODUNDE365, a year-round program offering African dance, drumming, and cultural classes.

Where and When in 2025

This year’s 50th anniversary celebration will take place on June 8, 2025, centered around 23rd and South Street in South Philadelphia’s historic Graduate Hospital neighborhood. The festival will cover 16 city blocks, kicking off with a week of events starting June 1, including workshops, panels, and cultural showcases. The main event on Sunday begins at 10 a.m. with a colorful procession from 23rd and South Street to the Schuylkill River, followed by a day of live entertainment, shopping, and dining until 8 p.m. Expect vibrant energy as the streets come alive with traditional drumming, dance, and over 150 vendors offering unique crafts, jewelry, and global cuisine.

Headliners Bringing the Heat

Hip-hop legends Doug E. Fresh and Rakim will headline the 2025 festival, delivering electrifying performances on the Queen Lois Main Stage. Rakim, a lyrical master known for “Paid in Full,” performs at 5:30 p.m., followed by Doug E. Fresh, the “Human Beatbox” behind “The Show,” at 7 p.m. Their iconic sounds will cap a day of cultural celebration.

Last year, R&B group Dru Hill set the stage ablaze in 2024, joining past headliners like KRS-One, Floetry, and Chrisette Michele in ODUNDE’s tradition of stellar acts.

Event Schedule for ODUNDE 2025

The 50th anniversary kicks off with a week of dynamic events leading up to the main festival:

Sunday, June 1 – ODUNDE365 Yoga: A community yoga session in a Philadelphia park, promoting wellness and connection.

Monday, June 2 – Convo with the CEO: The Trailblazer Edition: A powerful panel featuring radio legends Lady B, Patty Jackson, and Mimi Brown.

Tuesday, June 3 – Learn, Listen, Connect: A networking and mentorship event for rising young professionals.

Wednesday, June 4 – Networking Happy Hour: A lively mixer presented by BUMI Productions & Kabila Events.

Thursday, June 5 – ODUNDE in the City: A dynamic African dance performance in Center City.

Friday, June 6 – African and Caribbean Business Roundtables: Two powerhouse sessions with ambassadors and dignitaries.

Saturday, June 7 – Lois Lunches: A tribute to founder Lois Fernandez, spotlighting small business innovation.

Sunday, June 8 – The ODUNDE Festival: The grand finale, with South Street transformed into a global celebration of Black joy, art, and culture.

Why ODUNDE Resonates with Philly Locals

For Philadelphia’s African-American community, ODUNDE is a homecoming. On this day, South Street transforms into a bustling African marketplace, where locals can shop from artisans, dance to live music, and savor authentic flavors. The festival fosters a sense of belonging, especially in a historically Black neighborhood that has faced gentrification.

Residents like Yahaya Kabore, who demonstrates traditional drumming, and vendors like Jah Tree of Life, offering fresh coconut water, embody the community spirit that keeps ODUNDE authentic.

The festival also educates younger generations about their heritage. Programs like ODUNDE365 bring African dance, drumming, and entrepreneurship classes to Philly schools and community centers, ensuring the culture lives on. As Fernandez-West puts it,

“If you can’t visit the continent of Africa, we will bring Africa to you.”

This mission resonates deeply, making ODUNDE a cherished tradition that locals proudly share with the world.

Notable Highlights and What’s Next

The 50th anniversary is a testament to ODUNDE’s enduring impact. Expect special events to mark the milestone, though details are still unfolding. The festival’s two stages will host nearly 20 artists, from traditional African dancers to modern Afrobeat acts, alongside interactive workshops on beadwork, textile design, and cooking. The economic boost supports small businesses, with many vendors hailing from the African diaspora. ODUNDE’s nonprofit status ensures proceeds fund year-round cultural programs, reinforcing its commitment to education and community.

Looking ahead, ODUNDE shows no signs of slowing down. Its global reach and local roots make it a unique celebration that continues to inspire. Visit www.odundefestival.org for the latest updates and information on this year’s festivities.

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