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    Motown Records Elhae Shares Debut LP, ‘AURA III’

    Elhae is a 2021 artist-to-watch in mainstream R&B. Today, the Motown Records recording artist drops the highly-anticipated new album, titled, Aura III. The new effort spawned from his popular independent series includes guest appearances from Rick Ross, Masego and Xavier Omar.

    In his latest album “Aura III,” Elhae showcases his signature melodic vocals that fans adore. With standout tracks like “U Know,” “My City,” and “Sick of Playing,” he combines his captivating sound with innovative production to create diverse songs for any mood.

    Elhae shares, “The ‘Aura’ series has become my personal outlet, where I can express my thoughts and emotions about my current life experiences. Like anyone else, this album represents another chapter of growth and maturity.”

    Following the success of the 2017 sequel, which gained recognition from notable publications including Billboard, “Aura III” marks Elhae’s official release under Motown. It serves as a great introduction for new fans eager to discover this rising star. To celebrate the album’s release, Elhae treated fans to a behind-the-scenes studio session video for “My City.”

    Stream the new album from Elhae below and watch his studio session above.

    Photo by Siwoo Lee

    ABOUT ELHAE

    North Dakota-born and Georgia-raised singer, artist, and visionary ELHAE approaches R&B like a film director would, choosing every element carefully, ensuring an intricate level of cohesion, and building his own world. Since catching fire in 2015 on the independent Aura EP, he worked towards eventually architecting such a world. The next album, All Have Fallen, gave us popular tracks like “Doesn’t Matter” [feat. Kehlani] and “Needs,” which garnered over 20 million Spotify streams. The 2017 sequel to Aura — the Aura II EP — boasted “Drama,” “Something,” and the popular “Bang Your Line” [feat. Ty Dolla $ign]. The latter ignited 24 million Spotify streams and counting. Meanwhile, he lent his voice to high-profile collaborations with Lecrae, Eric Bellinger, and many others in addition to supporting blackbear on tour.

    2018 saw him grace the stage of Coachella for the first time in front of 40,000 fans as he diligently worked on new tunes in Los Angeles, Miami, and Atlanta. Inspired by childhood favorite albums such as Kid Cudi’s Man on the Moon: The End of Day, Childish Gambino’s Because the Internet, and Kendrick Lamar’s Good Kid, M.A.A.D. City, he developed an airtight vision with a detailed plotline for his next release. In 2019, the vision unfolds over the course of his twelve-track conceptual project, Trouble In Paradise [Atlantic Records], introduced by the intoxicating first single “Hennessy.” His sound is about to blow up on the biggest canvas possible now.

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