Kim Kardashian is giving fans an inside look at her family-friendly cameo in Nike’s high-profile “Rip the Script” campaign for the 2026 FIFA World Cup.
The reality star and Skims founder took to Instagram to share adorable behind-the-scenes photos and clips featuring her 10-year-old son, Saint West, from the buzzy Nike short film released on June 4. The mother-son duo’s wholesome moments quickly stood out amid the campaign’s massive ensemble cast of football legends, current stars and fellow celebrities.
The six-minute film, directed by Dan Streit and created with agency Wieden+Kennedy, unfolds on a Hollywood studio backlot where a scripted commercial shoot spirals into chaotic fun. As a director attempts to keep things on track with lines like “No improv, no theatrics. Just head the ball,” the athletes’ natural instincts take over, turning the set into an impromptu pitch filled with skills, stunts and unscripted joy. It closes with the campaign’s rallying cry: “Rip the Script,” urging creative, instinctive play ahead of the World Cup, which will be hosted across the United States, Canada and Mexico.
The star-packed production features football icons including Cristiano Ronaldo, Kylian MbappĂ©, Erling Haaland, VinĂcius JĂşnior, Cole Palmer and legends like Ronaldinho, Zlatan Ibrahimović, Didier Drogba and Eric Cantona. Celebrity crossovers include LeBron James, Travis Scott, LISA of Blackpink, Channing Tatum, Jason Sudeikis (as Ted Lasso) and more.
Kardashian and Saint make a notable appearance, with Kim channeling the ultimate soccer mom. Saint, a big football fan especially fond of Mbappé and PSG, makes his modeling and acting debut in the spot. In one lighthearted scene, the young West is seen asking his mom amid the on-set mayhem, “Mom, can we leave?” Nike leaned into their real-life dynamic for added authenticity.
Kardashian’s Instagram posts showcase Polaroid-style snaps of the pair hugging on set, posing with soccer balls, Kim in football gear with a playful “SCCR-MOM” license plate prop, and candid laughs together. Fans have praised the family-focused moments as a sweet highlight in the otherwise high-octane production.
The campaign supports Nike’s broader 2026 World Cup push, including new federation kits with Aero-FIT technology, updated Mercurial and Phantom boots, street football activations and various collaborations. The full “Rip the Script” film is now streaming on Nike’s YouTube channel.
Saint’s cameo has added an extra layer of charm to the blockbuster ad, blending Hollywood glamour with the spirit of the beautiful game.
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