FKA Twigs Features New Song “Trust in Me” In Nike Campaign

Today FKA Twigs debuted her first project as Creative Director for NikeWomen’s Spring Zonal Strength Tights campaign and gifted everyone with a brand new song called “Trust in Me.”
In a statement on Nike’s website, Twigs described how she wanted to show a different representation within the campaign.

I aimed to showcase individuals like Saskia Horton, who effortlessly bridges the worlds of classical violin and krumping, inspiring others to believe, “I can do that.” Having known her since she was 16, I’ve witnessed her unwavering dedication to training and her remarkable dance diaries, where she delves deep into her artistry. By treating dance with utmost seriousness, she serves as a true inspiration to the young individuals who follow her.

Furthermore, I would like to delve into the song’s significance within the campaign. I had pre-existing music for the campaign film “Trust In Me.” I immediately recognized its perfect fit, as the lyrics urge listeners to “Put your trust in me.” In a sense, we invite viewers to observe the extraordinary athletes and me in the video, trusting in our abilities and paths forged. Our relentless pursuit of perfection in our respective crafts empowers us to shape our destinies, and we exude confidence in our physical beings.