Doja Cat has set the internet ablaze once again, teasing her highly anticipated fifth studio album, Vie, in a surprise Instagram Live stream. The Grammy Award-winning songstress gave her followers, the “Kittenz,” a first look at the forthcoming project, debuting teaser snippets of new music and causing an online frenzy. From R&B sounds inspired by the ’90s to poignant pop ballads, Vie seeks to introduce a new facet of Doja Cat’s ever-evolving artistry.
The title of the album, Vie, means the French word for “life,” a more intimate subject for the album. While Doja Cat has kept the entire concept secret, the title suggests a path of unfiltered emotion, life experience, and musical growth. Her fans think that the album will be a personal summation of her life and musical experiences.
On Instagram Live, Doja Cat teased two new unreleased songs: Acts of Service and Lipstain. The first was a ’90s R&B-scented, nostalgia-tinged song in the style of artists like Brandy and Aaliyah, while Lipstain was a more contemporary pop ballad. Teasers were teasing, and the internet was filled with reactions, and memes dissecting the brief teasers.
Casually thumbing through additional unreleased songs. The move only fueled the anticipation for the project, with fans actively speculating about the album’s potential sound and direction.
Doja Cat’s Kittenz didn’t hesitate to share their excitement. X and Instagram were full of trending hashtags, reaction videos, and theories about the album themes. Some of the fans praised the previewed tracks for their fresh yet retro sound, while others interpreted the hidden message behind the album title and song lyrics.
Hot on the heels of her album Scarlet, which produced hit singles like Paint the Town Red and Agora Hills, Doja Cat has not relented on the charts. For Vie, she’s enlisted an A-list lineup of collaborators like Jack Harlow for Just Us and Lisa of BLACKPINK and Raye for Born Again. These collaborations are testament to Doja’s genre-bending abilities and appeal to both mainstream pop and R&B audiences.
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Jack Harlow, who has been openly expressing admiration for Doja Cat’s artistry for some time now, had the following to say about collaborating with her,
“I’ve been trying to do a song with Doja for four or five years. It’s a big moment for me because I feel like she’s really important and really talented, just a very gifted person. I’m really pleased with how much energy she put into the song.”
Doja Cat is no stranger to unconventional marketing. She’s been teasing Vie for months, from subtle social media hints to a complete aesthetic overhaul of her social media accounts. The fans had early on speculated that the album would drop on Valentine’s Day, but now that the day has passed, many want to know when the official drop will be. As there is no release date set, the anticipation for Vie just increases.
