Pro skateboarder Tyshawn Jones received $83,333.33 each month from Supreme under a contract that required him to wear the brand exclusively every single day including his underwear. The $1,000,000 annual deal demanded prominent Supreme branded tops pants and underwear with no exceptions allowed and bound Jones to the terms for years after he joined the label as a teenager. Supreme ended the arrangement in...
A viral video featuring Seattle Seahawks wide receiver Rashid Shaheed and his playoff-era grooming routine has ignited a wider conversation at the intersection of sports culture, social media and the Black hair care industry.
The clip, which began circulating widely on X shows stylist IC Hair maintaining Shaheed’s locs during the Seahawks’ postseason run. The roughly two-minute video highlights a standard retwist and maintenance session,...
Aside from the Boston-based brand's thriving Made in USA collection, New Balance's collaborations with Teddy Santis-helmed Aime Leon Dore have been dominating the sneaker...
New Balance’s smart partnerships have attracted a younger, more diverse audience
Over the last three years, Boston-based shoe brand New Balance has worked with relevant...
Nike’s latest renovation of the iconic Air Max 1 '86 model features a reconfigured mudguard that has slanted differently than the 2017 'Anniversary' retro....
Disney is releasing its first trailer for Halle Bailey’s Little mermaid, and it’s making waves. In the video, Ariel breaks one of King Triton’s...
Adidas has issued a cautionary statement regarding its separation from Kanye West, citing the potential risk of incurring its first annual loss in 31...
In an effort to evade censorship, some live-stream fashion companies have substituted male models for women modeling their products. They’re doing this in response...