Pro skateboarder Tyshawn Jones received $83,333.33 each month from Supreme under a contract that required him to wear the brand exclusively every single day including his underwear. The $1,000,000 annual deal demanded prominent Supreme branded tops pants and underwear with no exceptions allowed and bound Jones to the terms for years after he joined the label as a teenager. Supreme ended the arrangement in...
A viral video featuring Seattle Seahawks wide receiver Rashid Shaheed and his playoff-era grooming routine has ignited a wider conversation at the intersection of sports culture, social media and the Black hair care industry.
The clip, which began circulating widely on X shows stylist IC Hair maintaining Shaheed’s locs during the Seahawks’ postseason run. The roughly two-minute video highlights a standard retwist and maintenance session,...
Fresh off their collaboration with Billionaire Boys Club, their SS17 offering is fueled by a new selection of bags with a minimalist fixation on detail.