Ark Noah Unloads “Itch” Visual

Pusha T is stirring up the rap world again, and this time, Travis Scott is in his crosshairs with the fiery new Clipse single "So Be It." The Virginia rap legend, alongside his brother Malice, dropped the track on June 17, 2025, and it’s packed with sharp bars and a scathing diss aimed at Scott. In a revealing interview, Pusha T broke down the beef’s origins, the track’s hypnotic Arabic-inspired beat, and the cinematic music video that’s got fans buzzing. https://www.youtube.com/watch?v=URlPXepBZdo Here’s the full scoop on why Pusha T is coming for Scott, plus the creative details behind this bold...

Kendrick Lamar dropped the music video for "Not Like Us," and the Internet can't stop talking about it—not just because of the infectious beats. From his ever-continuing beef with Drake, this video is full of clever nods placed into stunning visuals. Let's break down the most striking moments! Kendrick started his video with the national nigga knock sequence where a clown asks for the password. Kendrick begins with, "I see Dead People." It brings back the memory of a picture pointing out Kendrick doing push-ups where Drake had referred to it. Kendrick proceeds—literally—to lie on the cinder blocks and then start...

Kendrick Lamar decided to shoot "Not Like Us" music video in his hometown, Compton, California and created a strong homage to the community that raised and shaped him as a musician. If anything, with this, much more vividly standing out from the shoot is the strong cultural meaning and resonant themes to testimony greatly to Lamar's ties with roots and dedication to resilience struggles of the marginalized. Compton is not merely a view in the "Not Like Us" clip but what has the whole project breathe. It's the city beset by wealthy cultural history and its crucial place in hip-hop...

Machine Gun Kelly taps back into his hip-hop roots with "BMXXing," produced by BNYX. The track is a nostalgic nod to the backpack rap era: a time in hip-hop that was notably underground and do-it-yourself, focusing on complexity in lyrics and social consciousness. Backpack rap has been a subgenre of hip-hop, and it has undoubtedly left a lasting impression on the culture. It has influenced entire generations of artists to follow. This is probably due to the tagline that this kind of artist carries their music (literally or metaphorically) in a backpack. For many, it is associated with people who...