HBO’s streaming service Max has rolled out a limited-time discount on its annual subscriptions, providing significant savings for new and returning customers just days before the premiere of House of the Dragon Season 3.
The offer, which launched on June 18 and runs through July 15, 2026, applies to yearly plans paid upfront. It delivers approximately 28% off regular annual rates and up to 40% savings compared to paying month-to-month. The discounted pricing is valid for the first 12 months, after which subscriptions auto-renew at standard rates (plus applicable taxes).
Discounted U.S. Pricing:
- Basic with Ads: $78.99/year (regular annual ~$109.99; monthly equivalent ~$10.99)
- Standard (Ad-free): $132.99/year (regular annual ~$184.99; monthly ~$18.49)
- Premium (Ad-free with 4K/HDR and expanded simultaneous streams): $164.99/year (regular annual ~$229.99; monthly ~$22.99)
Subscribers can sign up through HBOMax.com, Amazon Prime Video Channels, or The Roku Channel, though availability may vary by provider. Existing customers may need to cancel and re-subscribe to qualify as returning users, depending on their billing cycle.
The timing of the promotion appears strategically aligned with mounting anticipation for House of the Dragon Season 3, which premieres Sunday, June 21, 2026, at 9 p.m. ET/PT on both HBO and Max. The eight-episode season will roll out weekly, with the finale expected in early August.
Early reviews for the new season have been exceptionally strong, currently sitting at a 95–97% score on Rotten Tomatoes — one of the highest marks in the Game of Thrones franchise. Critics have highlighted the show’s escalated dragon battles, including a massive sequence in the premiere episode known as the Battle of the Gullet, as well as standout performances and deeper character drama.
The series, based on George R.R. Martin’s Fire & Blood, continues the Targaryen civil war known as the Dance of the Dragons. It picks up directly after Season 2, focusing on the conflict between Team Black (led by Queen Rhaenyra Targaryen, portrayed by Emma D’Arcy) and Team Green (King Aegon II and House Hightower). The premiere episode is reported to run approximately 72 minutes.
For those looking to catch up, Seasons 1 and 2 remain available to stream on Max. Set roughly 200 years before the events of Game of Thrones, the prequel chronicles the internal power struggles that fractured the Targaryen dynasty.
This promotional window gives fans an attractive opportunity to subscribe at a reduced rate, binge prior seasons, and dive into the new episodes as they drop. International viewers should check local Max or HBO offerings, as promotions can differ by region.
