The City of Los Angeles is set to formally honor one of hip-hop’s most community-driven figures this weekend.
According to reports from ABC7 and CBS News, the intersection of Slauson Avenue and Crenshaw Boulevard will officially be renamed Nipsey Hussle Square on Saturday (Feb. 28). The 10 a.m. dedication ceremony will take place outside the Marathon Clothing store, the South L.A. flagship founded by Nipsey Hussle.
Born Ermias Asghedom, Hussle was fatally shot outside the store on March 31, 2019, at age 33. In the years since his death, the corner has become a gathering place for fans, family and community members who view the site as central to his legacy. Saturday’s unveiling makes official what locals have informally called the area for years.
While Hussle earned acclaim for his entrepreneurial approach to releasing music, his investments in South Los Angeles became a cornerstone of his public identity. He purchased property along the Crenshaw corridor and launched initiatives aimed at economic empowerment. Through the Neighborhood Nip Foundation and related ventures, he helped spearhead STEM-focused programming for local youth, partnering with tech professionals to introduce students to coding, engineering and startup development. His co-founded workspace, Vector90, served as both a business incubator and a bridge connecting neighborhood talent to opportunities in the tech sector.
City leaders first introduced the motion to rename the intersection shortly after his death in 2019. After several years of administrative approvals and delays, the signage will now be permanently installed.
Hussle’s legacy places him among a generation of Los Angeles artists who have coupled cultural influence with civic investment. Fellow L.A. native Kendrick Lamar has similarly supported local schools and youth initiatives, reinforcing a broader movement of artists reinvesting in their communities.
For Crenshaw residents, however, the moment is deeply local. Beginning Saturday, the intersection where Hussle grew up, built his business and ultimately lost his life will carry his name — a permanent fixture in the neighborhood that shaped him and the marathon he encouraged others to keep running.
