Fans of Twitch streamer Kai Cenat got super excited when he announced his new clothing line, Vivet, thinking they could snag some exclusive merch. But instead, a bunch of them ended up losing their money to a shady fake website that vanished into thin air, leaving people with nothing but empty wallets and a whole lot of regret.
It all began with Cenat’s major announcement. On January 13, 2026, the 24-year-old with more than 13 million followers posted a 23-minute video on YouTube titled “I Quit.” In this video, he spoke about leaving streaming for fashion, took his audience through his trip to Italy to explore the best factories, and even had a heart-to-heart talk with his mom about discovering what truly makes him happy.
“Vivet is basically my story,”
He said, positioning the brand around high-quality denim and themes of personal growth. The real site, vivetofficial.com, which is run by Vivet LLC out of Marietta, Georgia, launched but was still in teaser mode just a waitlist, privacy stuff, and no actual products or store open yet.
A tweet from X.
That’s when the scammers jumped in quick. A few days later, this knockoff site called vivetgallery.com appeared, ripping off Vivet’s look right down to the fonts and overall feel. They were selling things like leather jackets for $160 to $210, hyping “limited edition drops” and fake “sold out” tags to make everyone panic-buy. Hundreds, possibly even thousands, of fans fell for it, dropping $200 to $325 each through credit cards or whatever.
One post on social media threw out a wild guess that the scammers made $2 million, but from what people are saying in complaints, it’s more like around $100,000 lost though some unconfirmed numbers go higher. Of course, no one got their stuff, customer service ghosted everyone, and by January 30, 2026, the whole site was wiped clean, with the anonymous crook disappearing without a trace.
The backlash exploded online. On X, a tweet from@SaycheeseDGTL got over 473,000 views:
“Thousands got scammed by some random dude who set up a fake site pretending to be Kai Cenat’s ‘Vivet’ brand.”
Instagram and Reddit were full of pissed-off threads too, with folks joking about the dumb domain confusion:
“What’s worse actually buying Vivet or getting duped trying to buy Vivet?”
As of right now, January 31, 2026, Cenat hasn’t said a word about it on X or anywhere else, and there’s no sign he or his crew had anything to do with the scam.
This kind of thing happens all the time with influencer launches scammers love the buzz and pull off tricks like domain spoofing, where a similar URL tricks people in a hurry. The FTC says folks lost almost $2.7 billion to imposter scams back in 2023, which shows how these blow up around big celeb product drops. As one expert mentioned in some FTC reports, fraudsters kill it with “business impersonation” by copying well-known brands.
The takeaway for fans? Chill out before hitting that buy button. Always double-check links from the official accounts, like @KaiCenat’s verified ones. Stick to credit cards so you can dispute charges if needed, and if you get burned, tell your bank or the FTC right away. With guys like Cenat branching out into merch and building empires, scams like this are a reminder to stay sharp hype can outrun the truth, and it’s your money on the line.
. Official site is Vivetofficial.com. Scammer vanished.){kind=link}