Martha Stewart, the 84-year-old lifestyle mogul, shared a photo on Instagram on September 4, 2025, while promoting her newly launched skincare brand, Elm Biosciences.
In the sultry image, Stewart poses with pouty lips while holding a bottle of her new A30 Elemental Serum. Despite joking about the smudges on the packaging, she praised the product’s effects, writing:
“This selfie shows how beautifully my skin has responded to everyday applications of A30 serum. My skin is tight. It is very clear. Few pores are evident and my skin radiates good health and good care.”
The selfie spread quickly across platforms like X (formerly Twitter) and TikTok, with reactions ranging from awe to skepticism. Admirers filled the comments with praise — “Ok baddie 🔥” and “Are you aging backwards? Get it queen!” — while others speculated whether cosmetic surgery might be behind her strikingly smooth complexion.
This debate is nothing new for Stewart. For years, she has faced speculation about facelifts and other surgical interventions. Yet she has consistently denied ever going under the knife. In a 2022 interview with The New York Times, Stewart insisted: “I have never had plastic surgery… no knife on my face, neck or back.” Instead, she has been open about using fillers, Botox, and skin-tightening procedures such as ultrasound and laser treatments.
Her dermatologist, Dr. Daniel Belkin, echoed this in a 2024 episode of The Martha Stewart Podcast, stressing that Stewart has avoided invasive surgery in favor of conservative treatments designed to enhance her natural features.
The timing of Stewart’s viral post was no accident. Just weeks after the selfie, Stewart officially dropped Elm Biosciences, a skincare line developed with dermatologist Dr. Dhaval Bhanusali, who also worked on Hailey Bieber’s Rhode.
The debut lineup is small but pricey:
- A30 Elemental Serum ($135)
- Inner Dose Daily Skin Supplement ($50)
Stewart says she’s been testing them for months and swears they’re part of why her skin looks camera-ready.
At 84, Stewart shows no signs of slowing down. Since first going viral in 2020 with a poolside selfie, she has leaned into her reputation as the “queen of thirst traps,” posting glamorous and playful images that defy traditional notions of aging. Her approach to beauty, she insists, is less about anti-aging and more about “good living.”
Her regimen includes daily green juice, exercise four times a week, strict sun protection, and a disciplined skincare routine. Or, as Stewart herself put it: “The whole aging thing is so boring.”
With her latest viral moment, Stewart markets a new beauty venture and continues redefining aging in the public eye on her own terms.
