San Diego’s We The Commas continue their momentum from a successful 2022 with the release of their new video “Keep Going.” Showcasing a diverse range of ordinary individuals, the trio introduces a fresh pop-rock sound for their first release of 2023.
Directed by William “Ambe” Alvarado, the “Keep Going” video includes personal friends who have also faced challenges in the past two years, expressing the group’s energetic lyrics about overcoming adversity. With lyrics like “I keep going, even when things slow down / Life may be unfair, but that’s how it goes / They may not care, but it’s evident / I lift myself up and keep going,” the brothers deliver a message of resilience.
The video incorporates meaningful elements such as their mother’s favorite flowers and scenes from their journey throughout the previous year. It’s a heartfelt production with multiple layers of emotion. In a press release, the group dedicates the video to their mother, saying, “This one is for you, Mom.”
“Keep Going” is produced by We The Commas, Jack Thornton, and Chris Rosa. Watch the captivating “Keep Going” video below and make sure to follow We The Commas on social media for more updates.