Future Hall of Famer Steph Curry has joined forces with UConn Women’s star Azzi Fudd. She has officially become his “Splash Sister”. Curry is bringing the UConn freshman basketball player into his SC30 brand. He’s attempting to build her in a unique, wide-ranging partnership that will guide and support her success both on and off the court. As one of the nation’s top recruits, she continues to build her college career. Steph Curry wants to help build her a multidimensional name and image.
The reigning NBA scoring champion, with two young daughters, wants to elevate women athletes in general and do more to help the game. In 2018, Fudd participated in Curry’s camp. She was one of the only two women invited to play. However, she and Curry continued to build upon this relationship after the camp was over. Fudd motivated him to run an all-girls camp that summer to give them the same opportunities that boys have.
Curry intends to personally guide the young woman as she manages school, basketball, and the challenges of being seen as a leading female athlete. He aims to assist Fudd in showcasing her true self by expressing her interests and character. He also wants to provide her with a platform and financial backing to share her ideas and values going forward.
“Azzi Fudd is the perfect fit for this brand partnership because she represents the future of women’s basketball. She has been associated with SC30 Inc. and the Curry Brand family since she first attended the All-American Camp,” stated Curry.
The unique and comprehensive multi-year NIL partnership will focus on “basketball, education, brand development, content, social impact & more.”
— Nick DePaula (@NickDePaula) December 1, 2021
Steph Curry vision for Azzi Fudd
The opportunities seem endless for Fudd to sign this latest deal. Curry is hoping to give her chances to host and attend events and be a part of new brand opportunities. He also wishes to deliver her personal social impact initiatives. As well as, be a part of some that may Curry family may hold dear to their hearts.
“We share the same values when it comes to family, hard work, and gratitude for the blessings in life,” expressed Curry. “Now is the perfect time for me to utilize my platforms, prioritize purpose over profit, and collaborate with the right partners for meaningful opportunities. I want to empower Azzi and other talented athletes and influencers who share our perspective. Together, we can inspire the next generation to achieve greatness, both in sports and in life.”
“Ever since I met Steph at his camp a few years ago, I’ve stayed connected with him and have always admired his incredible talent, achievements, and the way he positively impacts people,” shared Fudd. “As I work hard in college to excel both on the court and in my studies, I’m thrilled to explore the world of business and broaden my horizons beyond basketball. Joining forces with Steph and his SC30 team will provide me with the perfect opportunity to do so. I’m eagerly anticipating our future accomplishments together.”