Riley Gaines takes a stand against males invading female sports. She demands a boycott against the Adidas brand for their ‘disgusting’ swimsuit ad. Adidas is facing backlash over the use of biological men to promote its new ‘Pride 2023’ range of women’s swimwear.
Riley Gaines Takes a Stand and Demands an Adidas Boycott
MAKING WAVES: @Riley_Gaines_ explains why she feels ‘nasty’ new Adidas swimsuit ad says “that women don’t matter.” https://t.co/j3DzH27Ltb pic.twitter.com/tcsKAGmkBg
— Fox News (@FoxNews) May 19, 2023
The brand is selling the $70 suits in their ‘women’s section on their website. Both of the models have hairy chests and visible crotch bulges that imply penis and testicles.
The move has sparked outrage with the hashtag ‘Boycott Adidas’ trending on social media. It comes as the company continues to struggle with unsellable ‘Yeezy’ products. The Yeezy items were from Kanye West’s disastrous collaboration that led to Adidas writing off $1.3 billion of stock.
The ‘Disgusting’ Swimsuit Ad
NCAA Swimmer Riley Gaines calls out Adidas:
“What the image says to me is that women don’t matter, is that we’re not good enough to model even our own swimsuits made specifically for women.”
“Notice how they don’t have women who take the identity of a male advertising men’s… pic.twitter.com/GiGZSPPYYz
— Oli London (@OliLondonTV) May 19, 2023
The sportswear giant is battling to avoid its first annual loss in three decades. A spokesman said the brand will cut prices and reduce stocks to return to profitability as soon as possible.
Do you think that Males should stay out of Female spaces? Do you think, laws, grants, safe spaces, bathrooms, sports competitions, etc. put in place for females should continue to exclude males? Do you think Riley Gaines is speaking out of place? Does Adidas deserve backlash and a boycott? Express your thoughts and opinions in the comments below!