TikTok user Lillian Masie, known as @lilyonmymind, dropped a bombshell video on January 4, 2026, that has beauty fans buzzing. In the clip, she shows off her lower lip looking rough deep cracks, flaking skin, bleeding scabs, and raw spots. She blames it all on Hailey Bieber’s Rhode Skin Peptide Lip Treatment.
A tweet from X.
Masie says she grabbed the unscented version from Sephora on November 19, 2025. A few days later, the trouble started.
“The damage began days after using Rhode’s unscented Peptide Lip Treatment,”
She explains in her post. Even after ditching the product and slathering on Vaseline, Aquaphor, and other ointments, the issues dragged on for nearly two months. She stresses she has no known allergies or past lip problems.
This isn’t new drama for Rhode. Complaints about lip irritation from the Peptide Lip Treatment stretch back to 2023 on TikTok, Reddit, and X. Users have reported dry, cracked, peeling lips, sometimes with a “red ring” rash or full-blown reactions. One common suspect? Fenugreek extract, used for plumping. It’s in the legume family and might trigger issues for those with peanut sensitivities, per reports on sites like dailymail. But experts note no official link has been proven it’s all user stories so far.
The video exploded after an X post by @espressoriana on January 8, 2026, racked up over 511,000 views, 3,249 likes, and 154 reposts in a day. Replies are split. Some share horror stories:
“I had bleeding lips requiring urgent care and a three-month recovery,”
One user wrote. Others defend it:
“Attributing issues to personal allergies rather than inherent flaws,”
As @xhensila_e put it on X.
Rhode Skin, launched by Bieber in 2022, pushes hydration with products like this $16-24 lip balm. It’s dermatologist-tested, vegan, and boasts peptides for volume. A brand study claims 100% of 32 users saw less dryness, per rhodeskin. Yet, gripes persist grainy textures in early batches led to a reformulation, and the Better Business Bureau once slapped it with an “F” rating over service complaints, later bumped to “B.”
Bieber’s celeb pull, with over 50 million Instagram followers, helped sales top $100 million estimates by 2024. But no public response from Rhode on these lip claims as of January 9, 2026.
Online chatter is heated. TikTok searches for “Rhode lip damage” pull up dozens of videos. Reddit threads echo peeling and dryness. X users reference makeup artist Jeffree Star’s old warnings. One post quips,
“Maybe she should spend less time on phone cases,”
Hitting at Rhode’s accessory merch.
Not everyone piles on. Plenty rave about the glossy hydration as a “holy grail.”
“Many people love the product for its glossy hydration and have zero issues,”
Notes a summary from optimonk.
