March 10, or MAR10 Day, is celebrated as a day of Nintendo’s iconic character, Mario, worldwide. Nintendo celebrates this day annually through exciting promotions, announcements, and fan activities. In 2025, Nintendo has done one better and collaborated with JetBlue to introduce the “Cloudtop Cruiser”—a Mario-themed airplane which brings the magic of the Mushroom Kingdom to the clouds.
As part of a historic tie-in of flight and video game history, Nintendo collaborated with JetBlue to unveil the Cloudtop Cruiser, a JetBlue Restyled Airbus A320 airplane featuring a striking, Mario-themed design. The airplane is covered in recognisable characters, including Mario, Luigi, Princess Peach, Yoshi, Donkey Kong, and Bowser, in front of light sky-blue color and red and gold striping. The typography of the “Super Mario” font is also part of the attention-grabbing appeal of the airplane, which is guaranteed to turn heads.
Passengers within the airplane are greeted by Mario and his friends in the touchscreen welcome screens of the seatback entertainment. Even though there has not been another announced interior update, livery alone promises to transform flight into an exciting experience for Super Mario fans.
Nintendo MAR10 Day celebrations go beyond the clouds. The company has lined up various promotions and events, which include:
Nintendo Switch – OLED Model + Super Mario Bros. Wonder Bundle: The limited edition is offered to fans for $349.99, which is discounted by $67.98. The package includes Nintendo Switch – OLED Model, digital Super Mario Bros. Wonder, and Nintendo Switch Online Individual Membership for three months.
Mario Games Discounts: Starting March 9, several of the top-rated games in the Mario series, such as Super Mario Odyssey, Mario Kart 8 Deluxe, and Super Mario RPG, can be acquired at discounted prices in big-box stores like Best Buy, GameStop, Target, and Walmart.
Super Nintendo World Sweepstakes: You can enter this sweepstakes to take a trip to Universal Orlando’s brand-new Super Nintendo World in the Universal Epic Universe theme park. The vacation of a dream for any true fan of Mario, this trip will see winners enjoying interactive experiences and rides inspired by the legendary video game franchise.
Mario Kart 8 Deluxe Community Challenge: There is a global challenge from March 7 to March 17 in which players can participate to reach one million collective laps in Mario Kart 8 Deluxe and earn My Nintendo Platinum Points.
This isn’t the first time Nintendo has taken its brand beyond the gaming world. The company in April 2024 established a “Nintendo Switch On the Go” pop-up in JetBlue’s Terminal 5 in New York’s JFK Airport. The interactive experience enabled customers to play Nintendo Switch games and meet Mario in person. The year’s Cloudtop Cruiser program is following Nintendo’s tradition of interacting with fans in surprising and charming ways.
