Nike Experiments In Style & Walks on Air

Pro skateboarder Tyshawn Jones received $83,333.33 each month from Supreme under a contract that required him to wear the brand exclusively every single day including his underwear. The $1,000,000 annual deal demanded prominent Supreme branded tops pants and underwear with no exceptions allowed and bound Jones to the terms for years after he joined the label as a teenager. Supreme ended the arrangement in September 2024 citing a violation from one photoshoot and left substantial payments unresolved sparking the current legal battle. Jones appeared in the Marc Jacobs collaboration with Nigo that year wearing a Superman sweater which Supreme deemed...

A viral video featuring Seattle Seahawks wide receiver Rashid Shaheed and his playoff-era grooming routine has ignited a wider conversation at the intersection of sports culture, social media and the Black hair care industry. The clip, which began circulating widely on X shows stylist IC Hair maintaining Shaheed’s locs during the Seahawks’ postseason run. The roughly two-minute video highlights a standard retwist and maintenance session, focusing on clean parting, root work and overall styling. https://twitter.com/HypefreshC/status/2015786262003896592 While some viewers praised the technical precision on display, much of the reaction centered on the stylist herself. IC Hair, who is white and describes herself as...

A quick video from Denim Doctors, those vintage denim pros out of LA, has blown up online lately. It's all about this insane pair of Levi's from the 1890s, slapped with a $250,000 price tag. The clip's just 46 seconds long, shot tall for Instagram or X, with this tattooed, bearded guy hosting. He's posing dramatically in the jeans against a blank wall arms crossed, spinning around to show off the fit, even hiding his face like he's shocked. Then it zooms in close on stuff like the selvage edges and those old donut buttons.X UserView on XA tweet...

A Black fashion designer has just proven that success in a creative studio can still be perceived as “suspicious” by some people in Los Angeles. On Tuesday, Los Angeles-based designer Facet, who runs the custom apparel brand Facet Fine, posted a now-viral 64-second clip showing two LAPD officers walking through his brightly lit workspace after an anonymous caller reported possible illegal activity. What the officers found instead were racks of clothing, sewing machines, bolts of fabric, and nothing more incriminating than a few needles and thread. The visit began when police responded to a complaint about heavy foot traffic at the...