Fast-rising new artist Lesane is on the move in the vibrant new music video for the latest song.
Lesane from the U.K. is an artist blending hip-hop and pop, bringing a catchy sound that is ready to make a big impact with his latest single and music video, “Houdini.” The track is now available through Yunus Enterprise, and the accompanying video, directed by Nicholas Jandora (known for his work with Lil Skies, Blackbear, TheHxliday, and more), takes viewers on an unpredictable journey as Lesane seemingly disappears and reappears like Houdini, showcasing various locations in Los Angeles, including an expansive skatepark.
Since it’s release the song has been a huge hit for the emerging recording artist. “Houdini” went viral on TikTok upon it’s release, quickly gaining over 3.9 million views in less than a week. The song rapidly rose in popularity on SoundCloud, reaching the Top 50 charts for both “New & Hot: All Genres” and “New & Hot: Hip-Hop.” Lesane is an artist partner of UnitedMasters, a unique platform that helps independent artists distribute their music and form brand partnerships.
“Houdini” is the perfect origin point for any newfound fan of the rising star. 2022 plans to deliver more new music from Lesane, which anticipates a new project arriving later this year on own imprint. Watch the new music video above or below and stream the new single here.
LESANE, hailing from Handsworth, Birmingham UK, brings a fresh and distinct musical style that defies genres. With influences from American artists like Chief Keef, 2PAC, Kendrick Lamar, 50 Cent, and Michael Jackson, LESANE’s sound incorporates elements of rap-rock, contemporary R&B, and a unique blend of emo and trap, which he calls “emo trap.” His catchy single “Don’t Do Drugs” is gaining popularity worldwide, combining emo, pop-punk, and hip-hop with a positive message. As an artist partner of UnitedMasters, a platform led by Steve Stoute, LESANE enjoys access to premium music distribution, fan engagement tools, and exciting collaborations with renowned brands.