Grammy Award-nominated R&B recording artist and songwriter Leon Bridges has released the official music video for his track “If It Feels Good (Then It Must Be),” produced by French music production company La Blogotheque (Arcade Fire, Alicia Keys, Justin Timberlake). Shot in Paris, the video highlights Leon’s love of dance (he studied choreography in college) as he shares his moves across the rooftop of the historic Philharmonie de Paris.
“If It Feels Good” is from Leon’s sophomore album, Good Thing, which was released globally on May 4th by Columbia Records. Good Thing is available for streaming and purchase here. The follow up to Leon’s critically acclaimed, award-winning, Certified Gold debut album Coming Home, Good Thing was executive produced by Ricky Reed and Niles City Sound and produced by Ricky Reed. The new album has garnered praise from Rolling Stone, Esquire, Billboard, Newsweek and more, with Leon sharing breakout tracks including “Beyond,” “Bet Ain’t Worth the Hand,” and “Bad Bad News” (which topped Triple A radio) prior to the release of “If It Feels Good.”
Check out the visual above and in other music news, Philly up-comer Promoboi talks about the art of storytelling.