A disturbing dashcam video showing the abduction of Mexican influencer Nicolette Pardo Molina, known online as La Nicholette, has gone viral, drawing widespread attention in Mexico and beyond.
Nicolette Pardo, 20, was kidnapped on the afternoon of Jan. 20 in Culiacán, Sinaloa, according to local authorities and multiple media reports. The incident was captured by the Sentry Mode camera on her customized purple Tesla Cybertruck, which she frequently featured across her social media accounts.
The footage, recorded in broad daylight in the Isla Musalá area near Plaza 11:11, shows a white compact sedan abruptly blocking her vehicle. Several men then exit the car and force Pardo Molina out of the driver’s seat after a brief struggle, pushing her into the sedan before fleeing the scene. The Cybertruck was left abandoned and later secured by authorities as evidence.
Following the kidnapping, the Sinaloa State Attorney General’s Office activated Protocolo Alba, an emergency response mechanism used in Mexico to locate missing women believed to be at risk. The protocol includes the rapid dissemination of identifying information and coordinated searches across law enforcement agencies. As of Jan. 22, Pardo Molina remains missing, and no arrests or ransom demands have been publicly reported.
According to the official missing-person bulletin, Nicolette Pardo is 1.62 meters tall, of medium build, with long, light-brown hair and light-brown eyes. She was last seen wearing a purple blouse, black pants, and black huaraches. The Mexican Army has joined search efforts, and Sinaloa Gov. Rubén Rocha Moya confirmed the case is being treated as a priority amid ongoing violence in the state.
Nicolette Pardo built a sizable online following on TikTok and Instagram, amassing more than 100,000 followers by showcasing a luxury-focused lifestyle commonly associated with the “buchona” aesthetic in the region. She also operated an online merchandise shop and maintained an OnlyFans account. Her custom Cybertruck became a recurring symbol of her brand.
Authorities have not confirmed a motive for the kidnapping. However, the case has sparked intense speculation online due to Sinaloa’s long-running cartel violence, particularly the internal conflict between factions known as Los Chapitos and Los Mayos. Some unverified reports suggest the abduction could be linked to references in her merchandise or content, while others point to extortion as a possible factor. Officials have cautioned against drawing conclusions while the investigation continues.
The incident has renewed conversations about the risks faced by influencers and public figures in regions affected by organized crime. Sinaloa recorded more than 1,200 homicides in 2025, according to official data, highlighting the persistent insecurity even in high-income neighborhoods.
The investigation remains ongoing.
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