Kanye West is back in the headlines. The rapper and fashion mogul ignited a firestorm on social media with a string of posts taking jabs at multiple female artists. His latest remarks shared on March 18, 2025, stirred debate over whether his words were genuine opinions or just another calculated move to promote his upcoming album and short film, both titled Bully.
West has long been known for his controversial statements. Still, his latest social media rant seems to follow a familiar script: create chaos, spark conversation, and use the backlash to fuel his latest project. His recent posts claimed that female hip-hop artists were merely replacing one another rather than carving their legacies. He even went so far as to pit some of the industry’s biggest names against each other.
“CARDI B REPLACED NICKI MINAJ MEG THE STALLION REPLACED CARDI B, DOJA CAT REPLACED MEG THE STALLION DOECHII REPLACED DOJA CAT AFTER DOJA STARTED POPPING THIS NAZI SHT FUNNY HOW SIMILAR DOJA AND DOECHII’S NAMES ARE.”
West tweeted.
West’s comments quickly sparked outrage, particularly from Cardi B’s fans, after he labeled the rapper “used” and suggested she would be forgotten in a decade. His harsh words stand out, given their brief collaboration on Hot Sht in 2022.
These inflammatory posts conveniently arrived just as West released Bully, his short film meant to accompany his upcoming album of the same name. This raises the question: was this just another marketing tactic?
This isn’t the first time West has used public drama to promote his work. Earlier this year, he made headlines for attacking fellow musicians, leaking private messages, and unfollowing everyone on Instagram—except Taylor Swift. Fans still remember his infamous feud with Swift, which dates back to the 2009 MTV Video Music Awards. Now, he’s shifting his focus to female rappers, creating new rivalries where they may not even exist.
Perhaps the most concerning part of West’s behavior is his habit of pulling children into his public battles. Recently, he released a song featuring his daughter, North West, despite reported objections from Kim Kardashian. He also attempted to feature the son of Iggy Azalea and Playboi Carti in a project, leading to backlash from Azalea. Things escalated even further when he made comments about Beyoncé’s children, a move that angered the Carter family and their fans.
One of his more puzzling rants involved Playboi Carti. West expressed frustration over being left off Carti’s album but then took issue with Carti wanting to collaborate with North.
“I DECIDED NORTH WON’T BE DOING ANY SONGS WITH CARTI. HOW IT LOOK FOR ME TO GET LEFT OFF THE ALBUM AND THEN HE ASK KIM TO HAVE VOCALS FROM MY DAUGHTER? THE MAN HAS THE FIRST AND FINAL SAY OVER HIS KIDS.”
He tweeted.
This sparked conversations about his views on parental control and his strained co-parenting relationship with Kardashian.
Beyond the music industry, West’s relationships with women have been a topic of discussion for years. Reports suggest that his controlling behavior extends to his personal life as well. His ex-wife Kim Kardashian once admitted that she relied on his opinion for everything—including what she wore. After their divorce, she spoke openly about regaining control over her choices.
Now, West’s wife, Bianca Censori, is facing similar scrutiny. Her outfits at recent public events, including a highly revealing look at the 2025 Grammy Awards, have led many to speculate about West’s influence. Sources of the couple claim that Kanye encouraged Censori to wear the controversial outfit as part of a publicity stunt. Some even argue that he orchestrated her entire fashion transformation—from stylish yet modest to sheer bodysuits and lingerie.
West’s recent behavior has drawn widespread criticism from social media users to industry professionals. His Grammy appearance with Censori was widely discussed, with many questioning whether their relationship was healthy. Meanwhile, female artists like Cardi B, Doja Cat, and Megan Thee Stallion have stayed mainly quiet in response to his latest rant, perhaps ignoring what many call a desperate cry for attention.
Despite the backlash, West continues to push forward with his creative projects. He has confirmed that his upcoming album Bully will likely not be available on streaming platforms, a move that could impact its commercial success. At the same time, he has hinted at the release of Donda 3, a follow-up to his 2022 album Donda 2.
The big question now is whether Kanye’s tactics will continue to work. While controversy has always been part of his brand, there’s a fine line between being a provocateur and becoming irrelevant. Many fans are starting to tune out, while others remain loyal, seeing his antics as part of his unpredictable genius.